We should attach great importance to R&D when we aim to improve production quality.

Any far-sighted entrepreneur will have to acknowledge that in today's competitive market, a business can only survive by improving production quality. We therefore should recognize the importance of innovation and development and set up a research and development department in our company, staffed with experienced researchers and engineers trained to develop the latest technology in the industry.

With all this modern technology, we will be able to increase productivity, maximize production output and enhance the quality of our products. Thus, we will able to undertake complex production process and ensure that the products' quality meets our clients' expectations.

In our move to be more globally competitive, we should strive to achieve internationally recognized quality standards through R&D.

Task Sheet 2

A: What's important when preparing for a job interview?

The interview itself is an exercise in two-way communication between the recruiter and you. Therefore the first important step when preparing for a job interview is to study the job advertisement. You should read the job description carefully and understand the content.

Your next step is to find out all you can about the company. Information may be available from the business pages in various newspapers, trade publications and company annual reports, as well as the University College library. As a bare minimum you should know what products the company produces or the services it provides and where it is located.

As far as dress is concerned, be neatly and conservatively dressed. Your manner and attitude should reflect the type of person you are or would like to be. Recruiters are generally quite good at detecting the person who "puts on an act", so just be yourself!

B: What's important when deciding whether to attend a conference?

When you decide to attend a conference you must first check the quality of the speaker. That is to say the speakers invited to deliver speeches during the conference should be qualified. If the conference organizers select the right keynote speakers they will have an excellent way to begin their conferences and create excitement for their attendees. Qualified speakers can help a lot to set the tone of the conference on a high level.

From the audience's points of view, qualified speakers are good at defining what the message of the event will be and creating excitement for the remainder of the conference topics. Well-known speakers also can draw attendees and boost attendance. Even the portion of the audience who might not hold the same interests as the majority still will be interested in what the speaker has to say.

A conference equipped with wisely selected speakers must be an excellent one.

C: What's important when developing new products?