Task Sheet 5

A: What's important when deciding which type of company you would like to work for?

B: What's important when choosing a magazine to advertise a product or service in?

When you choose a magazine to advertise your products or services in, you should first ensure that the readers of the magazine are your target audience. Always ask yourself such a question: who and where are the people you want your advertisement to reach? You should take time to carefully define your audience and select the right magazine which will have stronger appeal to your target audience than others. Narrowing down your audience will help you make wise and cost-efficient choices during the selection. For example, if you are a provider of a pet product you should choose magazines for pet owners to advertise in. In addition, you can also look for special ad placements, such as placing an ad in a special, one-time feature section on pet ownership published by the local newspaper.

Only in this way can you make your advertisement effective and your investment a reword one.

C: What's important when planning business trips?

The most important thing you will have to do when planning business trips is to fully understand your purpose or target of your trips. You have to know what you are doing, what is your business doing, what is your company doing, what's its ambitions, what's its hopes, its aspirations and you have to have a very, very clear idea about that. If you don't know that you shouldn't be going anywhere.

You should set targets for the trip. If you have staff or you yourself are going, you should have a clear set of targets that you wish to achieve. You should always ask yourself how many successful meetings you want to achieve during the trip; when you want to conclude a business deal and how to clarify certain positions about your markets.

In this way you will make your trip the most rewarding one.

Task Sheet 6

A: What's important when choosing a conference center?

B: What's important when choosing a business journal?

From my point of view choosing a business journal means choosing the right editors. Business journals often attract their readers by hiring famous editors to write comments or columns for them. With specialtytopics in business, these editors can develop smart, sophisticated, timely business journalism on a daily and weekly basis. They will be able to help the journal's reporters to define their beats, outline and execute coverage that meets or exceeds the best standards in the business. Furthermore famous editors are themselves professionals in business field who have extensive knowledge or experience in business and demonstrated ability to develop strong beat.

Backed up by famous editors the business journal will definitely have a large circulation and cover a variety of business domains, which will suit the needs of every businessman.