A: What's important when entertaining clients?

We must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event. Besides we seek to find chances to do business with our clients while entertaining them. Therefore we must first create a sound environment in which we can discuss our business comfortably. Different types of activities can help us create different environments. No place is more suitable than a gulf course where you can possibly sign a contract successfully while enjoying playing games with your clients. And no place is more suitable that a stadium where you can negotiate the import of your sportswear while experiencing the excitement of the match.

B:What's important when choosing retail premises to rent?

Location plays a very important role when we choose retail premises to rent. In fact the premises we choose will become our store shop or branch in the future. So it should be at least located in the downtown area or near the high-street facilities where we can easily find our customers and promote our goods. A good location itself is a good advertisement and can help us to increase our sales to a large extent. In addition a good location means an easy transportation which can make our goods delivery fast and convenient. We don't have to worry about any delay caused by isolated location of our shop.

C:What's important when deciding on packaging for products？

The packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.

Task Sheet 19

A: What's important when selecting staff for promotion?

The only criterion when we select staff for promotion is his or her performance. Performance demonstrates your employee's ability to sell products promote products communicate with your clients and deal with crisis. All of these abilities are what you and your company need in many fields of your business. Therefore when you promote an employee who might become the core of the management of your company it is important for you to consider his or her performance. In addition judging an employee by his or her performance in itself is also an universally-recognized rule applied by many companies in promoting their staff.

B: What's important when considering a career change?