Kit design
The fashion world may be awash with famous labels, but when it comes to world-wide exposure, the likes of Hugo Boss and Paul Smith have nothing on Manchester City supporter Darran Medley. Ultra-trendy David Beckham, for example, wears Darran's creations all the time. Indeed he wouldn't be seen on the pitch without them.
So how does a new kit design come about?
Darran leads a team of four designers. Typically, they draw up ten designs for each new shirt. 'In the 1990s, there was a tendency to appeal to the fashion market, to design shirts that would go well with jeans', explains Darran. 'Now we try more to retain the traditional format, but interpret it in a contemporary way without alienating fans. For ideas we look at all areas of the design spectrum: cars, household items, menswear and sports fashions. But the difference when designing football shirts is that you're dealing with a property which is culturally important to so many people worldwide.' |
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n.趋势；倾向 (初中英语单词)
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