Language Tip
When you need to write promotional materials, remember to use language which reflects the style of your market: for teenagers, you need language they won't find too formal or old-fashioned, for corporate clients, you need a professional feel which is formal.
Skill Guideline
Keep your sentences short and to the point. Don't use too much flowery language which takes a long time to read: you need to get your message across in a fast and memorable way. Think of some of the most famous advertising slogans from recent years and you'll see that the best ones, the ones you remember most, are the short, dramatic ones. Just do it ! |
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| | | Glossary | | | promotional (adj.) | | 推广的，宣传的 | |
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a.正式的；外表的 (初中英语单词)
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