Model Answer:
I am writing on behalf of the Sports Stuff, a chain of fitness retailers, in response to Fitmachine's request for proposals. In choosing a retailer, Fitmachine will need a store with a recognised, established name that caters to the type of customers who are likely to buy Fitmachine's products.
We believe that we are the best choice. Sports Stuff has five stores in the Beijing area, each of which has been operating since 1995. We have made a name for ourselves for our years of providing quality sports equipment and clothing to the community. We are looking to expand our range to include fitness equipment, as we feel that our customer base, higher-income families, would be interested in this type of product. While many of our current products appeal to children, who often do sports in and outside of school, we feel that parents are also interested in increasing their fitness, and are looking for the best way to approach that goal.
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