In the writing exercise for this unit, we will only be focusing on the beginning, or introduction, of a business proposal. However, you may want to look at the first two exercises first to get an idea of the overall structure of a proposal.
Have a look at the outline of the first two paragraphs of a proposal. Your company (Sports Stuff) is responding to a request for proposals from a company (Fitmachine) looking for a local retailer to sell their line of exercise and fitness equipment.
·Reason for writing - Fitmachine looking for local retailer - Need established retail name - Need to reach potential customers ·Reason for our interest - We have five stores in the Beijing area - All stores are well-established, operating since 1995 - We sell fitness clothes and sports gear But not much fitnessequipment – looking to expand - High-end and brand name merchandise ports Stuff will be a good addition - Customers mainly families Higher income Middle aged, looking to improve fitness
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