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章节正文

 
  下面是关于项目计划书的排序练习,试着做一做,然后根据所提供的提纲,起草项目计划书的开始和结尾部分。如有问题,参考第3页的答案。
In the writing exercise for this unit, we will only be focusing on the beginning, or introduction, of a business proposal. However, you may want to look at the first two exercises first to get an idea of the overall structure of a proposal.

Have a look at the outline of the first two paragraphs of a proposal. Your company (Sports Stuff) is responding to a request for proposals from a company (Fitmachine) looking for a local retailer to sell their line of exercise and fitness equipment.

·Reason for writing
- Fitmachine looking for local retailer
- Need established retail name
- Need to reach potential customers
·Reason for our interest
- We have five stores in the Beijing area
- All stores are well-established, operating since 1995
- We sell fitness clothes and sports gear
But not much fitnessequipment – looking to expand
- High-end and brand name merchandise
ports Stuff will be a good addition
- Customers mainly families
Higher income
Middle aged, looking to improve fitness

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章节正文