距离苹果(Apple Inc.)召开一个大会（尚未得到证实）还有两周多一点时间，目前一些网站纷纷报道称，该公司正在筹备一个iPhone以旧换新计划。两家密切关注苹果的观察网站9to5Mac和Macrumors在美东时间周一早间报道称，苹果目前正在针对将在9月份推出的以旧换新计划对美国门店的员工进行培训。TechCrunch说，这个试点项目已经在运行中，并提供了从其消息人士那获得的有关这个项目如何运作的一些细节。以下摘自TechCrunch：
With a little more than two weeks to go before the expected-but-not-yet-confirmed Apple event, a raft of websites today are reporting today that an iPhone trade-in program is in the works.
这个项目是这样的：顾客将一个运行良好、屏幕未受损的iPhone带到一家苹果零售店，然后店员会使用店里的iMacs或者iPad进入一个网站对这个iPhone进行评估。之后顾客需要回答一系列有关手机状况的问题，以确定其价值。
Two close Apple watchers -- 9to5Mac and Macrumors -- were circling the news this morning that Apple is currently training employees at its U.S. stores for a September launch. TechCrunch says the pilot program is already happening and gives some details from its sources about how the program works. Here is what TechCrunch says:
All Things Digital的帕奇科夫斯基(John Paczkowski)也通过亲自确认为这则消息提供了一些佐证，使这则围绕苹果的传言不再是"烟雾缭绕"，而是存在相当的可能性。他说，苹果首席执行长库克(Tim Cook)想通过苹果自己的门店来提高iPhone的销量。
The program works like this. A customer brings a working, non-liquid-damaged iPhone into an Apple Retail Store. It's then evaluated by an employee with the help of an online site that an employee can access using the store's iMacs or iPads. The customer then answers a series of questions about the condition of the device in order to determine a value.
苹果在第三季度电话会议上曾被问到有关以旧换新计划的问题。苹果当时的回应是，我们从未提到有关这个项目的只言片语，这只是个传言。分析师接着问，你们反对这种项目吗? 苹果回答说，不会。
All Things Digital's John Paczkowski weighed in with its own confirmation, too, taking this Apple rumor out of the 'when there is smoke ...' category and putting on into the likely camp. He says CEO Tim Cook wants to increase iPhone sales through the company's own stores.
Brian R. Fitzgerald
- program [´prəugræm]
n.说明v.为...安排节目 (初中英语单词) - customer [´kʌstəmə] n.顾客，买主，主顾 (初中英语单词)
- working [´wə:kiŋ] a.工人的；劳动的 (初中英语单词)
- series [´siəri:z] n.连续；系列；丛书 (初中英语单词)
- device [di´vais] n.装置；器具；策略 (初中英语单词)
- launch [lɔ:ntʃ] vt.发动 n.发射；汽艇 (高中英语单词)
- access [´ækses] n.接近；通路；进入 (高中英语单词)
- happening [´hæpəniŋ] n.事件，偶然发生的事 (英语四级单词)
- retail [´ri:teil, ri´teil] n.&a.&v.零售(商品的) (英语四级单词)
- confirmation [,kɔnfə´meiʃən] n.证实；证据；确认 (英语四级单词)
- taking [´teikiŋ] a.迷人的 n.捕获物 (英语六级单词)
- category [´kætigəri] n.种类；部属；范畴 (英语六级单词)
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