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未来五年沃尔沃将在全球范围内投入100亿至110亿美元

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Volvo expects to invest $10 billion to $11 billion world-wide over the next five years to upgrade its products and technology as part of a new strategic plan following its acquisition last year by China's Zhejiang Geely Holding Group Co.


继去年被中国浙江吉利控股集团有限公司收购后，沃尔沃（ Volvo）又推出了新的战略计划。该计划的一部分是，未来五年内，沃尔沃将在全球范围内投入100亿至110亿美元，用于更新产品和技术。



Volvo executives and Geely Chairman Li Shufu are scheduled to present the new global strategypublicly in Beijing on Friday. In an interview with The Wall Street Journal ahead of that event, Volvo Chief Executive Stefan Jacoby outlined the blueprint, which he said is designed to turn the Swedish car maker into a 'true' global luxury brand, turn China into a major manufacturing base, and to raise annual sales to 800,000 cars globally by 2020, more than double the 373,000 it sold last year.


本周五，沃尔沃高管和吉利集团董事长李书福将在北京公布这一新的全球战略。在发布活动举行之前，沃尔沃首席执行长雅克布（Stefan Jacoby）接受了《华尔街日报》采访，他简单介绍了这一战略蓝图，他说该战略旨在将沃尔沃变成"真正"的全球奢侈品牌，使中国成为公司主要的生产基地，并使沃尔沃轿车的全球年销量到2020年时达到80万辆，这一数字比去年的37.3万辆高出一倍多。



Half of that growth -- slightly more than 400,000 cars -- would come from sales in China.


要增加的40多万辆销量中，将有一半来自中国。



'We're in the middle of a big transition -- a big transformation,' said Mr. Jacoby, who joined Volvo from Volkswagen AG after Geely purchased the Swedish brand from Ford Motor Co. last August. 'We are redefining the brand.'


雅克布说，我们正处于大转型时期──大变革时期；我们正在重新定义这个品牌。雅各布是吉利去年8月从福特汽车公司（Ford Motor Co.）手中收购沃尔沃后离开大众汽车（Volkswagen AG）加入沃尔沃的。



The executive said Volvo's board approved the strategy Tuesday in Gothenburg, Sweden.


他说沃尔沃董事会于周二在瑞典哥德堡批准了这一战略。



Volvo's goals are ambitious, involving not only a major expansion in China, the world's biggest auto market -- where it hopes to boost sales to 200,000 cars by 2020, nearly seven times the 30,500 it sold last year -- but in the competitive U.S. market.


沃尔沃的目标雄心勃勃，不仅要在中国这个世界最大汽车市场大举扩张──沃尔沃希望2020年在中国的销量升至20万辆，是去年3.05万辆的将近7倍──还要在竞争激烈的美国市场大举扩张。



The company faces a number of challenges, not least in managing the relationship with its new Chinese parent to avoid the clashes in corporate culture that have stymied other Chinese mergers overseas. Mr. Jacoby also highlighted the risks from any further weakening in the dollar.


沃尔沃面临着诸多挑战，至少在处理与其中国新东家的关系上是如此，双方要努力避免发生企业文化冲突，中国其他公司在海外并购时曾受阻于这个问题。雅各布还强调了美元进一步贬值可能带来的风险。



Still, a seniorexecutive said Volvo, 'with some luck,' could actuallyachieve its sales objectives 'a few years earlier' than 2020, by as soon as 2016.


但沃尔沃一名高管说，"运气好的话"，沃尔沃可能会比2020年提前"好几年"实现上述销售目标，最早可能2016年就能实现。



In its traditional home market of Europe, Volvo wants to raise sales to 380,000 cars a year from the 242,000 it sold last year. It also hopes growth in markets including Russia, Brazil and India will drive total global sales outside China, Europe and the U.S. to 100,000 cars, from the 46,500 Volvo sold last year in those markets.


在欧洲大本营，沃尔沃希望年销量能从去年的24.2万辆增至38万辆，并希望公司在俄罗斯、巴西和印度等地的销量增长能推动公司在中国、欧洲和美国以外的全球整体销量从去年的4.65万辆升至10万辆。



'Those are markets with a lot of potential, so we think it's entirely achievable,' Mr. Jacoby said.


雅各布说，这些是潜力很大的市场，因此我们认为这是完全可以达到的。



'The toughest challenge' is Volvo's goal for the U.S., Mr. Jacoby said. Volvo aims to more than double sales there to 120,000 cars a year, from the 54,000 it sold last year, in an economy still recovering from the global economic crisis.


雅各布说，"最艰难的挑战"是沃尔沃制定的美国目标。沃尔沃希望公司在美国的销量能较去年的5.4万辆增长一倍多，达到12万辆，而美国经济仍在从全球经济危机造成的打击中逐步恢复。



In pursuing that aim, 'the currency is the big headache,' he said. Volvo doesn't make cars in the U.S. and a weakening dollar makes the cars it imports into the market from Europe more expensive for American buyers.


他说，为达到这个目标，汇率是个大难题。沃尔沃不在美国生产汽车，美元贬值会导致美国从欧洲进口的汽车对美国消费者来说更贵。



As expected, Volvo's strategy involves plans to build a new assembly plant in the southwestern city of Chengdu. Volvo expects the new plant to start producing in early 2013, with an initialcapacity of 125,000 cars a year. Volvo is considering exporting cars from China to the rest of Asia and to North and South America, but no decision has been made, Mr. Jacoby said.


沃尔沃的战略包括在成都市建立新的装配厂，这是意料之中的。沃尔沃希望该工厂在2013年初开始生产，初始产能为每年12.5万辆。雅各布说，沃尔沃正在考虑从中国向亚洲其他地区以及北美和南美出口汽车，但尚未作出决定。



A small number of Volvos are now produced at a plant in Chongqing that Ford runs jointly with Mazda Motor Co. and China's Chongqing Changan Automobile Co. Mr. Jacoby said the Chongqing plant will keep producing those cars but declined to say when Volvo's contract there runs out.


小部分沃尔沃汽车目前正在重庆的一家工厂生产，该工厂由福特与马自达汽车公司（Mazda Motor Co.）以及中国重庆长安汽车有限公司联合运营。雅各布说重庆这家工厂会继续生产沃尔沃，但拒绝透露沃尔沃在该工厂的合同何时到期。



Norihiko Shirouzu


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