库彻(Ashton Kutcher)虽说曾在大银幕上饰演过苹果公司(Apple Inc.)的乔布斯(Steve Jobs)，但他的下一个角色才真正让他实打实地进入到个人电脑领域。中国个人电脑制造商联想集团有限公司(Lenovo Group Ltd.)将聘请库彻协助设计平板电脑，这是该公司向美国消费者推广其品牌的最新策略。
Ashton Kutcher may have played Apple Inc.'s Steve Jobs on the big screen, but his next role has him firmly in the PC camp.
在出演过包括《70年代秀》(That '70s Show)和《好汉两个半》(Two and a Half Men)等多部美剧以及在传记片《乔布斯》中扮演这位苹果已故领导者之后，库彻将在他的简历中增加一个新的职衔——联想的产品工程师。
Chinese personal computer maker Lenovo Group Ltd. is hiring Mr. Kutcher to help design its tablets, its latest ploy to market its brand to U.S. consumers.
联想称，库彻将与联想的全球工程师团队一同参与Yoga系列平板电脑的开发和营销，他将为产品设计、规格、软件和使用场景提供意见和参与决策。
After starring in various TV shows from 'That '70s Show' to 'Two and a Half Men,' as well as the biopic 'Jobs' on Apple's late leader, Mr. Kutcher will add a new title to his resume as Lenovo product engineer.
这并不是联想首次聘用美国名人。今年早些时候，该公司曾聘请NBA球星布莱恩特(Kobe Bryant)代言，在中国和其他市场推广旗舰手机K900。
Lenovo said Mr. Kutcher 'will work with the company's engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.'
但联想强调，库彻的角色完全不同于该公司以往以宣传为目的聘请的任何其他名人。
This isn't the first time for Lenovo to hire a U.S. celebrity. Earlier this year, the company used National Basketball Association star Kobe Bryant in its ad campaign to promote the K900 flagship smartphone in China and some other markets.
联想一位发言人说，库彻实际上将进入我们的实验室并参与工程师会议。这位发言人说，当然库彻不会每天为联想工作八小时，但他将与开发新平板电脑的联想工程师分享他的想法。
But Lenovo insists that Mr. Kutcher's role will be very different from those of any other celebrities it has hired in the past for promotional purposes.
这位发言人拒绝透露联想聘用库彻的费用。
'Ashton will be actually coming into our labs and attending meetings with our engineers,' said a Lenovo spokesman. Mr. Kutcher of course won't be working for Lenovo eight hours a day, but he will actually share his opinions with Lenovo engineers developing new tablets, the spokesman said.
对联想来说，与库彻对平板电脑设计的贡献相比，或许他的社交媒体资源的利用价值更大。库彻在推特(Twitter)上有超过1,500万名粉丝，他周二发表推文称，能与联想一同帮助塑造科技的未来真令人兴奋。
联想首次在中国以外受到关注是在2005年，当时该公司收购了国际商业机器公司(IBM)的个人电脑业务。自那以来，联想的个人电脑业务有所扩张，今年早些时候，该公司最终取代惠普公司(Hewlett-Packard Co.)成为全球最大的个人电脑制造商。然而，在中国以外地区的品牌认知度方面，联想还有很长一段路要走。
Perhaps more than his input on tablet designs, Lenovo could use some of Mr. Kutcher's social media savvy. Mr. Kutcher, who has more than 15 million Twitter followers, tweeted Tuesday: 'Really excited to help shape future of tech with @Lenovo.'
Juro Osawa
- screen [skri:n]
n.银幕 vt.遮蔽 (初中英语单词) - firmly [´fə:mli] ad.坚固地，稳定地 (初中英语单词)
- computer [kəm´pju:tə] n.计算机；电子计算器 (初中英语单词)
- promote [prə´məut] vt.促进；发扬；助长 (初中英语单词)
- actually [´æktʃuəli] ad.事实上；实际上 (初中英语单词)
- working [´wə:kiŋ] a.工人的；劳动的 (初中英语单词)
- engineering [,endʒi´niəriŋ] n.工程技术；工程学 (高中英语单词)
- campaign [kæm´pein] n.战役；行动 vi.从军 (高中英语单词)
- disclose [dis´kləuz] vt.揭露；透露；泄露 (高中英语单词)
- tablet [´tæblit] n.碑；牌；匾额 (高中英语单词)
- celebrity [si´lebriti] n.名声；名人 (英语六级单词)
- spokesman [´spəuksmən] n.发言人 (英语六级单词)
- twitter [´twitə] vi.(鸟)吱吱叫 n.鸟鸣 (英语六级单词)
京公网安备 11011202003401号
