Companies hoping to launch new products or those hoping to improve their existing products often call for the help of Market Research companies to find out more about what their customers and potenital consumers want.
Richard Harrison is the Director of Synovate a large Market Research company in Beijing. It's a British company which operates in almost 50 countries around the world.
What does Richard Harrison say is the purpose of Market Research?
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How does Market Research help companies to find out whether or not a product is going to be successful? What does he mean when he talks about doing a feasibility study?
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