Research In Motion Ltd.'s chief
executive gave the first peek at the BlackBerrys he is counting on to stop his company's slide, but drew a tepid
response that heightened concerns about whether the company's products can
compete with the iPhone.
Research In Motion Ltd.(简称:RIM)的首席执行长首次透露出他指望用于挽回颓势的黑莓(BlackBerry)手机的一些消息,然而外界反响平淡,使人更加担心该公司的产品能不能与iPhone相竞争。
RIM has promised to deliver the next-generation BlackBerrys
sometime later this year -- a
complicatedproject because they will run on a new operating system. CEO Thorsten Heins didn't show the
actual phones Tuesday or even
specify a date for their release, but he did give away thousands of prototypes to software developers at the company's
annualconference here.
RIM曾经承诺在今年年内的某个时机推出新一代黑莓手机──这是一项复杂的工程,因为新手机将搭载新的操作系统。该公司的首席执行长海因斯(Thorsten Heins)周二没有展示真机,也没有明确说明发布日期。但在RIM于佛罗里达州奥兰多举办的年会上,他向软件开发商赠送了数千部原型机。
RIM is hoping to heat up developers' lukewarm
embrace of the operating
system that will power the new phone. Mr. Heins, however, seemed to struggle at times to rally his audience. Applause was tepid as he walked through a few features on the prototype. Other features, including predictive touch-screen typing features and a camera tool that allows users to select photos taken split-seconds apart to edit pictures, drew a heartier response.
RIM希望提高开发商对新手机操作系统不温不火的热情,但海因斯似乎难以调动观众的情绪。在他讲解原型机的几个功能时,掌声稀稀落落。另外几个功能倒是引起了更热烈的反响,比如在触摸屏上输入文字的联想功能,以及一个拍照工具,用户可用它来选取拍摄时间相差不远的照片来合成图像。
While some analysts said the prototype looked like it held promise, many investors were disappointed with the lack of details from the company about the
actual phone -- including a
specificlaunch date.
虽然部分分析人士认为原型机让人看到了希望,但RIM很少透露真机细节(包括具体发布日期),这让很多投资者感到失望。
RIM shares fell 5.7% Tuesday, amid a broader market rally. The stock finished down 82 cents at $13.48, leaving RIM with a market value of $7 billion.
在市场整体上扬之际,RIM周二股价收跌0.82美元至13.48美元,跌幅5.7%,市值仅为70亿美元。
RIM popularized mobile email but failed to keep up with the move to touchscreen phones and mobile Internet use. Now its market position is eroding. Research firm comScore said Tuesday that RIM's share of the U.S. smartphone market fell to 12.3% at the end of March, down from 16% just three months earlier.
RIM曾令手机邮件大为普及,但却没能赶上触屏手机和移动互联网的潮流。市场研究公司comScore周二说,由于市场地位不断被削弱,3月底RIM在美国智能手机市场的份额已经降至12.3%;仅三个月之前还有16%。
That left it a distant third behind devices powered by Google Inc.'s Android software, at 51%, and Apple Inc.'s iPhone, at 30.7%, both of which gained ground.
黑莓手机的市场份额远远落后于搭载谷歌(Google Inc.)的安卓(Android)操作系统的手机(份额为51%)和苹果公司(Apple Inc.)的iPhone(份额为30.7%),屈居第三。谷歌和苹果手机的份额都在扩大。
The BlackBerry prototype unveiled Tuesday, which RIM executives said may or may not
resemble the real phones, looked similar to products some of RIM's biggest competitors are already churning out. For instance, it sported a touch-screen-only interface, instead of the thumbs-friendly keyboard on most BlackBerrys. (RIM didn't rule out that the real phone would have a keyboard.)
周二发布的黑莓原型机看起来与RIM一些最大的竞争对手已经推出的产品类似。比如,该机采用全触屏操作,舍弃了大部分黑莓手机使用的便于拇指操作的键盘。(RIM并没有排除真机配键盘的可能性。)RIM高管说,这款原型机与真机可能一样,也可能不一样。
RIM said the prototypes would give developers the basic tools and feel of the new
device to allow them to design for the platform.
RIM说,原型机将为开发人员提供基本工具,并使其对这款新手机有个基本感受,以便他们为该平台设计应用。
'It's about giving developers what they need to prepare for the
launch of BlackBerry 10,' said Chris Smith, a RIM vice president. 'The phone is not intended to be representative of what the final BB10 products will be like, but it is a sneak peek into what the guiding properties will be.'
RIM副总裁史密斯(Chris Smith)说,这是为了让开发人员能够为黑莓10的推出做好必要的准备。他说,这款原型机并不代表黑莓10的最终设计,但可以让大家一窥其主要功能。
The new
device will run off a new operating system, called BlackBerry 10, a
version of which already powers RIM's PlayBook tablet. Apps developers have so far failed to rally around the new OS, a concern given that consumers now
factor the broader ecosystem of games, applications and media into their decisions about which phones to buy and keep.
新机将搭载"黑莓10"操作系统。黑莓推出的一款RIM PlayBook平板电脑已经搭载了黑莓10操作系统。截至目前,应用程序开发人员对为这一新的操作系统开发应用热情还不是很高,鉴于目前消费者在购买及升级手机时常常会考虑游戏、应用程序和媒体等整体生态环境,黑莓10的这一问题值得担忧。
A recent
survey by Appcelerator and
research firm IDC found that only 16% of developers were 'very interested' in developing apps for BlackBerry products, compared with 89% for the iPhone and 79% for the Android operating system.
应用程序开发平台Appcelerator及研究公司国际数据公司(IDC)最近进行的一项调查显示,只有16%的开发人员对开发用于黑莓产品的应用程序"非常感兴趣";相比之下,对iPhone和安卓操作系统而言,"非常感兴趣"的比例分别是89%和79%。
Underscoring the importance RIM puts in getting more developers behind BlackBerry 10, RIM said Tuesday it would
essentiallyguarantee developers they would make at least $10,000 on any app BlackBerry licenses. It promised to pay developers the difference if they didn't make at least that
amount on any apps that make an
initial $1,000.
RIM周二说,将实际上保证开发人员在黑莓授权的任何一个应用程序上赚至少一万美元,此举凸显出RIM对吸引更多开发人员开发黑莓10应用程序的重视程度。该公司承诺,如果开发人员开发的应用程序在赚了1,000美元之后最终赚不了至少一万美元,将向开发人员支付差额。
Reactions to the prototype Tuesday were mixed. Some analysts were disappointed the
device didn't preview more features. But many existing RIM customers and partners -- along with some outside analysts -- said they were enthusiastic.
外界对黑莓10原型机的反应褒贬不一。一些分析人士感到失望,因为没法通过该原型机预览更多的新功能。但很多现有RIM用户和合作伙伴以及一些外部分析人士说,对新手机的热情很高。
RIM's share price has tumbled amid falling sales, a number of product delays, the poor debut of its PlayBook
tablet early last year and operational blunders.
由于产品销量下滑、一些产品发布推迟、PlayBook平板电脑去年初首次亮相表现欠佳以及运营上的失误,RIM股价大幅走低。
Mr. Heins, who took over earlier this year, has committed to
seeing the BlackBerry 10
launch through, though he has also said that he is
considering a wide range of strategic options.
今年早些时候接掌RIM的海因斯一再承诺将确保黑莓10取得成功,不过他也表示正在考虑多种战略选择。
Will Connors
Will Connors