Hugo Boss plans to make more suits for Chinese consumers, who are the German fashion giant's main target these days, but that's just about the only aspect in which the company will tailor its efforts to the world's fastest-growing luxury market.

Claus-Dietrich Lahrs, Hugo Boss's chief executive, said that Chinese consumers want what the rest of the world has. Whereas other luxury powerhouses like Hermes have been rolling out special lines for Chinese tastes, Hugo Boss is sticking by its strategy of selling in every market the same classic suits and sportswear.

At its recent fashion show in Beijing, the Hugo Boss fall/winter 2012 collection was sported by the same ethnic mix of models it features in any other market. Some other luxury brands, such as Ermenegildo Zegna, have featured more Asian models at their runway events.

The event's 1,500 attendees included Western stars like Tilda Swinton, who won an Oscar for 'Michael Clayton,' and Ryan Phillippe.

To be sure, Hugo Boss is making a few efforts to connect with local audiences. Chow Yun-Fat, who starred in 'Let the Bullets Fly' and 'Crouching Tiger, Hidden Dragon,' made an appearance on the catwalk sporting a burgundy tuxedo, and was seen chatting with 'Bullets' co-star Catrina Lau.