Prince William's bride-to-be Kate Middleton, whose sartorial style will be closely scrutinized by fashionistas once she's officially a princess, is already getting credit for bringing one style stateside -- the precariously-perched feathered "fascinator."

The fascinator is a particularly ornate hair accessory that can feature feathers, beads, flowers and other fancy trimmings.

Kate seems to favor the featheredvariety and has been photographed wearing a variety of them.

Fascination over the Fascinator is growing in the United States, with Google searches up 50% for this style of hat since January.

Fascinator sales have soared recently at Cedar Park, Texas-based Serendipity Tiaras, an online seller and supplier of bridal accessories such as veils, broaches, tiaras and fascinators to bridal boutiques.

"Orders are coming in from all over but most are from California, New York, New Jersey and Pennsylvania," said Serendipity Tiaras owner Laura Lyons.

In the United States, brides tend to prefer headbands, veils and tiaras. So Lyons was surprised with the jump in fascinator orders just as the summer wedding season gets underway.

In fact, at Serendipity Tiaras, fascinator sales have trumped orders for tiaras, considered to be the traditionalwedding headpiece, she said.

"Orders are coming in for all kinds of feathered fascinators. Customers also want fascinators with a small spray of flowers, tulle or with a hat," she said.

Lyons said prices for her China-made fascinators range from $35 to $100. As demand heats up, Lyons said some of her styles are on backorder but promises to fulfill each order as quickly as she can.

"We definitely expect demand to go up even more," said Lyons. Interestingly, she's also getting several overseas orders, including from Malta, Australia, Ireland and from Kate's homeland of the United Kingdom.

(Read by Nelly Min. Nelly Min is a journalist at the China Daily Website.)