E-Commerce China Dangdang, a Beijing-based online bookseller often likened to Amazon.com, is looking to follow in Amazon's steps by expanding its product range to fuel growth, especially with its pockets full after listing on the New York Stock Exchange this month. Dangdang has already started with items like cosmetics, furniture and clothes, and it still aims to expand its book-selling business. But the Chinese market offers unique challenges.
总部位于北京的网上书店当当网(E-Commerce China Dangdang)常常被人们与亚马逊(Amazon.com)相提并论，如今它希望步亚马逊的后尘，通过扩大产品范围为增长注入动力，尤其是现在的它在本月登陆纽约证交所后，钱包已是鼓鼓囊囊了。当当网已经开始把触角伸向化妆品、家具和服装，同时它还打算扩大图书销售业务。不过，中国市场也带来了独具特点的挑战。
In an interview, Dangdang co-founder and Chairwoman Peggy Yu discussed her company's strategy and her thoughts on book piracy, e-readers and rival e-commerce site Taobao. Edited excerpts:
当当网联合创始人兼董事长俞渝(Peggy Yu)在一次访问中谈到了公司战略、她对盗版书、电子书阅读器以及竞争对手淘宝网(Taobao)的看法。以下是经过编辑的访谈摘要：
What are some of your planned investment areas to fuel growth?
你计划投资哪些领域来促进增长？
Yu: [In the] first nine months of the year we grew our business [revenue] about 55%, and we think we are going to keep the high growth for quite some time. The growth comes from several areas. One is, with existing customers, we need to provide better service. Maybe nine months ago, second-day delivery in Beijing was considered [an] advanced target, but nine months later
京公网安备 11011202003401号
