The Barack Obama
Vogue editor-at-large Andre Leon Talley lately has been making a fashion statement with a $20 black knit cap bearing the name 'Obama' spelled out in sparkly stones.
'I bought it from a man on the street who was selling these out of the trunk of his car,' said Mr. Talley, who paired the sparkly cap with an understated gray suit at Oscar de la Renta's pre-fall show on Monday. 'I'm ordering more for Christmas gifts!' He noted that he's also ordering up an overcoat with Barack Obama's face done in crystals across the back to wear to the presidential inauguration.
A growing number of fashion and accessory labels are trying to cash in on the Obama frenzy that has continued to build since the presidential election. Barackawear, a Los Angeles-based label that began selling 'Barack-the-Vote' tee-shirts in August 2007, recently introduced new $24 tee-shirts with slogans such as 'Yes We Did' in order to cash in on post-election fervor.
This morning, Washington, D.C.-based jeweler Ann Hand started selling a line of Obama-related jewelry and accessories that include $45 silver dogtags that say 'First Pooch' and $175 sunglasses that feature the word 'Obama' in crystals on the side. Ms. Hand said she normally does a candidate-themed pin during presidential election years but this is the first time that she's introducing a line of 10 items inspired by an incoming president. (Ms. Hand, who said she's an independent, noted that before she began selling the items today, she'd received 1,000 pre-orders for a $75 Obama pin she'd designed, some from countries like Spain and Singapore. In 2004, she said, she sold only about 800 George Bush pins over a nine-month period.)
Allen Adamson, managing director of branding firm Landor Associates, said Mr. Obama is the first U.S. president who's been a 'badge brand' since John F. Kennedy. The term refers to an item or image that people want to wear because 'if I put his name on me, it says, 'I'm cool.' Wearing something with Obama's name on it says 'I'm the next generation, I'm new, I'm about change,'' he added.
Mr. Adamson noted, however, that because of the flood of Obama fashion and other paraphernalia being rushed out before January's inauguration, 'the market is going to reach saturation point very quickly I would say, within the next two to three weeks.' He predicted that the items that will sell the best are ones that shoppers can wear or use immediately, such as shirts, as opposed to collector's items like coins. 'People see this as a here-and-now thing, not like, 'If I buy this collector's coin right now, I'll put it under my mattress and it'll be worth a fortune 10 years from now,'' he said. 'They want something that shows, 'I'm a part of this movement.''
时尚杂志Vogue的不坐班主编安德烈•利昂•托利(Andre Leon Talley)最近一直戴着顶花20美元买的黑色编织帽，上边用亮石拼缀出"Obama"(奥巴马)字样，这是他最新的时尚宣言。
Ann Hand
以水晶串成奥巴马字样的项链托利说，他是从一个街头汽车移动货摊那买到的这顶帽子，他周一戴着这顶帽子配穿一套 素的灰套装出席了奥斯卡•德拉伦塔(Oscar de la Renta)的秋季时装预展。"我正在订购更多圣诞礼物，"托利说，他说自己还在订购一件外套大衣，衣服的背部用水晶拼画出奥巴马的脸，并说准备穿着这件大衣出席新总统的就职典礼。
正有越来越多的时尚和饰物品牌试图利用当前的奥巴马热赚上一笔，这股热潮总统选举结束后依然在升温。洛杉矶的时尚品牌Barackawear从2007年8月起开始出售印有"Barack-the-Vote"(巴拉克当选)字样的T恤衫，最近为了从延烧到选后的这股奥巴马热中赚钱，它又推出了售价24美元的新款T恤衫，这些汗衫上印有"Yes We Did"(我们赢了)等字样的标语。
居住在华盛顿的珠宝商安•汉德(Ann Hand)日前推出了一系列与奥巴马有关的珠宝和饰物，包括印有"First Pooch"(第一宠物狗)字样的银狗牌(售价45美元)以及售价175美元的太阳镜，眼镜的边框上镶有用水晶拼出的"Obama"(奥巴马)字样。汉德说，她通常会在总统选举年推出以候选人为主题的别针，但还是首次推出灵感来自一位候任总统的10件套系列产品。（自称政治观点独立的汉德说，在此次推出这些产品之前，她设计的75美元一枚奥巴马别针已经从西班牙和新加坡等国接获了1,000份订单。而据她说，2004年时在9个月时间内她只卖出了约800枚乔治•布什(George Bush)别针。）
Getty Images
写着奥巴马字样的帽子品牌授权公司Landor Associates的董事总经理艾伦•亚当森(Allen Adamson)说，奥巴马是肯尼迪(John F. Kennedy)以来首个成为"徽章品牌"的美国总统。所谓"徽章品牌"是人们想通过佩带以显示自己"很酷"的某个形像标志。亚当森说，穿戴上某件标有奥巴马名字的东西就等于告诉人们：我是下一代，我是新派人物，我赞同变革。
但亚当森也指出，由于带有奥巴马标记的时尚和随身用品在明年1月奥巴马就职前正如潮水般涌现出来，市场将很快在未来两到三周内达到饱和点。他预计卖得最好的将是衬衫等人们能立即穿戴或使用的物品，最不好卖的则是硬币等收藏品。他说，人们会将奥巴马热催生出的产品看作即时消费品，他们想要的不是那种放在床垫下等上10年才会值钱的硬币，而是能表明自己融入了当前时尚潮流的东西。
关键字:双语新闻
生词表:
Vogue editor-at-large Andre Leon Talley lately has been making a fashion statement with a $20 black knit cap bearing the name 'Obama' spelled out in sparkly stones.
'I bought it from a man on the street who was selling these out of the trunk of his car,' said Mr. Talley, who paired the sparkly cap with an understated gray suit at Oscar de la Renta's pre-fall show on Monday. 'I'm ordering more for Christmas gifts!' He noted that he's also ordering up an overcoat with Barack Obama's face done in crystals across the back to wear to the presidential inauguration.
A growing number of fashion and accessory labels are trying to cash in on the Obama frenzy that has continued to build since the presidential election. Barackawear, a Los Angeles-based label that began selling 'Barack-the-Vote' tee-shirts in August 2007, recently introduced new $24 tee-shirts with slogans such as 'Yes We Did' in order to cash in on post-election fervor.
This morning, Washington, D.C.-based jeweler Ann Hand started selling a line of Obama-related jewelry and accessories that include $45 silver dogtags that say 'First Pooch' and $175 sunglasses that feature the word 'Obama' in crystals on the side. Ms. Hand said she normally does a candidate-themed pin during presidential election years but this is the first time that she's introducing a line of 10 items inspired by an incoming president. (Ms. Hand, who said she's an independent, noted that before she began selling the items today, she'd received 1,000 pre-orders for a $75 Obama pin she'd designed, some from countries like Spain and Singapore. In 2004, she said, she sold only about 800 George Bush pins over a nine-month period.)
Allen Adamson, managing director of branding firm Landor Associates, said Mr. Obama is the first U.S. president who's been a 'badge brand' since John F. Kennedy. The term refers to an item or image that people want to wear because 'if I put his name on me, it says, 'I'm cool.' Wearing something with Obama's name on it says 'I'm the next generation, I'm new, I'm about change,'' he added.
Mr. Adamson noted, however, that because of the flood of Obama fashion and other paraphernalia being rushed out before January's inauguration, 'the market is going to reach saturation point very quickly I would say, within the next two to three weeks.' He predicted that the items that will sell the best are ones that shoppers can wear or use immediately, such as shirts, as opposed to collector's items like coins. 'People see this as a here-and-now thing, not like, 'If I buy this collector's coin right now, I'll put it under my mattress and it'll be worth a fortune 10 years from now,'' he said. 'They want something that shows, 'I'm a part of this movement.''
时尚杂志Vogue的不坐班主编安德烈•利昂•托利(Andre Leon Talley)最近一直戴着顶花20美元买的黑色编织帽，上边用亮石拼缀出"Obama"(奥巴马)字样，这是他最新的时尚宣言。
Ann Hand
以水晶串成奥巴马字样的项链托利说，他是从一个街头汽车移动货摊那买到的这顶帽子，他周一戴着这顶帽子配穿一套 素的灰套装出席了奥斯卡•德拉伦塔(Oscar de la Renta)的秋季时装预展。"我正在订购更多圣诞礼物，"托利说，他说自己还在订购一件外套大衣，衣服的背部用水晶拼画出奥巴马的脸，并说准备穿着这件大衣出席新总统的就职典礼。
正有越来越多的时尚和饰物品牌试图利用当前的奥巴马热赚上一笔，这股热潮总统选举结束后依然在升温。洛杉矶的时尚品牌Barackawear从2007年8月起开始出售印有"Barack-the-Vote"(巴拉克当选)字样的T恤衫，最近为了从延烧到选后的这股奥巴马热中赚钱，它又推出了售价24美元的新款T恤衫，这些汗衫上印有"Yes We Did"(我们赢了)等字样的标语。
居住在华盛顿的珠宝商安•汉德(Ann Hand)日前推出了一系列与奥巴马有关的珠宝和饰物，包括印有"First Pooch"(第一宠物狗)字样的银狗牌(售价45美元)以及售价175美元的太阳镜，眼镜的边框上镶有用水晶拼出的"Obama"(奥巴马)字样。汉德说，她通常会在总统选举年推出以候选人为主题的别针，但还是首次推出灵感来自一位候任总统的10件套系列产品。（自称政治观点独立的汉德说，在此次推出这些产品之前，她设计的75美元一枚奥巴马别针已经从西班牙和新加坡等国接获了1,000份订单。而据她说，2004年时在9个月时间内她只卖出了约800枚乔治•布什(George Bush)别针。）
Getty Images
写着奥巴马字样的帽子品牌授权公司Landor Associates的董事总经理艾伦•亚当森(Allen Adamson)说，奥巴马是肯尼迪(John F. Kennedy)以来首个成为"徽章品牌"的美国总统。所谓"徽章品牌"是人们想通过佩带以显示自己"很酷"的某个形像标志。亚当森说，穿戴上某件标有奥巴马名字的东西就等于告诉人们：我是下一代，我是新派人物，我赞同变革。
但亚当森也指出，由于带有奥巴马标记的时尚和随身用品在明年1月奥巴马就职前正如潮水般涌现出来，市场将很快在未来两到三周内达到饱和点。他预计卖得最好的将是衬衫等人们能立即穿戴或使用的物品，最不好卖的则是硬币等收藏品。他说，人们会将奥巴马热催生出的产品看作即时消费品，他们想要的不是那种放在床垫下等上10年才会值钱的硬币，而是能表明自己融入了当前时尚潮流的东西。
关键字:双语新闻
生词表:
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