32. , we owe nothing to the future generations.



［A］ In the author's opinion



［B］ From a social contrast view of ethics



［C］ For a utilitarian



［D］ For most environmentalists



33. Population policy we take should be considered .



［A］ positive



［B］ negative



［C］ complex



［D］ reasonable



34. According to this passage, optimum population .



［A］ refers to the population size at which the average level of welfare will be as high as possible



［B］ refers to the population size at which the total amount of welfare will be as great as possible



［C］ is a difficult philosophical issue which remains to be resolved in the future



［D］ is a difficult philosophical issue which Derek Parfit has successfully settled in Reasons and Persons



35. The proper title for this passage should be .



［A］ A Mystery in Applied Ethics



［B］ Our Obligations to Future Generations



［C］ Environmental Ethics



［D］ Environmental issues







Text 4



Perhaps only a small boy training to be a wizard at the Hogwarts school of magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the world the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of "Harry Potter and the Order of the Phoenix". Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Pottermania.



Yet Mr Potter's world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalisation) is helping to hype the launch of J.K. Rowling's fifth novel, about the most adventurous thing that the publishers (Scholastic in America and Britain's Bloomsbury in English elsewhere) have organised is a reading by Ms Rowling in London's Royal Albert Hall, to be broadcast as a live webcast. Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low.



Ms Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studioexclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms Rowling gets a big enough cut that she is now wealthier than the queen-if you believe Britain's Sunday Times rich list. The process is selfgenerating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.



Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office. This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over commercialised. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca Cola, insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programme even more restrictive. Coke may soon be considered too mass market to carry the brand at all.



The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and the Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not waning."







36. When the author says "there will be no escaping Potter mania", he implies that .



［A］ Harry Potter's appeal for the readers is simply irresistible



［B］ it is somewhat irrational to be so crazy about the magic boy



［C］ craze about Harry Potter will not be over in the near future



［D］ Hogwarts school of magic will be the biggest attraction world over



37. Ms Rowling's reading in London's Royal Albert Hall is mentioned to show .



［A］ publishers are really adventurous in managing the Potter's business



［B］ businesses are actually more credible than media in Potter's world



［C］ the media are promoting Pottermania more actively than Hollywood



［D］ businesses involved with Potter are moving along in an unusual way



38. The author believes that .



［A］ Britain's Sunday Times rich list is not very convincing as it sounds



［B］ Time Warner's management of licenses is a bit over commercialised



［C］ other firms may produce goods using Harry Potter images at will



［D］ what Ms Rowling got in return for her offering to Warner is a real bargain



39. Paragraph 4 intends mainly to show Warner's .



［A］ determination to promote Potter



［B］ consistence in conducting busines



［C］ high regard for Ms Rowling's request



［D］ careful restrictions on licensing to Coco-Cola



40. It can be concluded from the last paragraph that .



［A］ products of Potter films have brought enormous profits to Warner



［B］ current Hollywood's marketing of Potter may damage its potential



［C］ readers could get tired of Ms Rowling's writings sooner or later



［D］ Warner will maintain the same strategy with Potter in future







Part B



Sample 1



Directions:



In the following article, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blank. There are two extra choices, which do not fit in any of the gaps. Mark your answers on ANSWER SHEET 1. (10 points)．



Large, multinational corporations may be the companies whose ups and downs seize headlines. ＿(41)＿ Small businesses, defined as those with fewer than 100 workers, now employ 60 percent of the workforce and expected to generate half of all new jobs between now and the year 2,000.＿(42)＿



Too many of these pioneers, however, will blaze ahead unprepared. Idealists will overestimate the clamor for their products or fail to factor in the competition. ＿(43)＿. Midcareer executives, forced by a takeover or a restructuring to quit the corporation and find another way to support themselves, may save the idea of being their own boss but may forget that entrepreneurs must also. at least for a while, be bookkeepers and receptionists, too.＿(44)＿ By 1995, more than 60 of those 100 startups, 77 percent of the companies surveyed were still alive. Most credited their success in large part to having picked a business they already were comfortable in Eighty percent had worked with the same product or service in their last jobs.



Thinking through an enterprise before the launch is obviously critical. ＿(45)＿ you must tenderly monitor its pulse, in their zeal, to expand. Small business owners often ignore early warning signs of a stagnant market or of decaying profitability. They hopefully four more and more into the enterprise, preferring not to acknowledge eroding profit margins that means the market for their ingenious service or product has evaporated, or that they must cut the payroll or vacate their lavish offices.



To snatch opportunity, you must spot the signals that it is time to conquer the new markets, add products or perhaps franchise your hot ideas.







［A］Only when the financial well runs dry do they see the seriousness of the illness, and by then the patient is usually too far gone to save.



［B］But many entrepreneurs forget that a firm's health in its infancy may be little indication of how well it will age .



［C］Frequent checks of your firm's vital signs will also guide you to a sensible rate of growth.



［D］Some 1.2 million small forms have opened their doors over the past 6 years of economic growth, and 1989 will see an additional 200,000 entrepreneurs striking off on their own.



［E］According to small Business Administration data, 24 of every 100 businesses starting out today are likely to disappear in two years, and 27 more will have shut their doors four years from now.



［F］But to a far greater extent than most Americans realize, the economy's vitality depends on the fortunes of tiny shops and restaurants, neighborhood services and are factories.



［G］Nearly everyone will underestimate, often fatally, the capital that success requires







Sample 2



Directions:



The following paragraphs are given in a wrong order.For questions 41-45, you are required to reorganize these paragraphs into a coherent article by choosing from the list A-G to fill in each numbered box. The first and the last paragrphs have been placed for you in Boxes. Mark your answers on ANSWER SHEET 1. (10 points)







［A］Chaste women are often proud and froward, as presuming upon the merit of their chastity. It is one of the best bonds, both of chastity and obedience, in the wife, if she think her husband wise; which she will never do, if she find him jealous.



［B］He that has wife and children has given hostages to fortune; for they are impediments to great enterprises, either of virtue or mischief. Certainly the best works, and of greatest merit for the public, have proceeded from the unmarried or childless men; which both in affection and means, have married and endowed the public. Yet it were great reason that those that have children, should have greatest care of future times; unto which they know they must transmit their dearest pledges.



［C］Certainly wife and children are a kind of discipline of humanity; and single men, though they may be many times more charitable, because their means are less exhaust, yet, on the other side, they are more cruel and hardhearted (good to make severe inquisitors), because their tenderness is not so oft called upon. Grave natures, led by custom, and therefore constant, are commonlyloving husbands, as was said of Ulysses。



［D］But the most ordinary cause of a single life, is liberty, especially in certain self-pleasing and humorous minds, which are so sensible of every restraint, as they will go near to think their girdles and garters, to be bonds and shackles. Unmarried men are best friends, best masters, best servants; but not always best subjects; for they are light to run away; and almost all fugitives, are of that condition.



［E］Some there are, who though they lead a single life, yet their thoughts do end with themselves, and account future times impertinences. There are some other, that account wife and children, but as bills of charges. There are some foolish rich covetous men, that take a pride, in having no children, because they may be thought so much the richer. For perhaps they have heard some talk, Such an one is a great rich man, and another except to it, Yea, but he has a great charge of children; as if it were an abatement to his riches.



［F］Wives are young men's mistresses; companions for middle age; and old men's nurses. So as a man may have a quarrel to marry, when he will. But yet he was reputed one of the wise men, that made answer to the question, when a man should marry, -A young man not yet, an elder man not at all. It is often seen that bad husbands, have very good wives; whether it be, that it raiseth the price of their husband's kindness, when it comes; or that the wives take a pride in their patience. But this never fails, if the bad husbands were of their own choosing, against their friends consent; for then they will be sure to make good their own folly.



［G］A single life doth well with churchmen; for charity will hardly water the ground, where it must first fill a pool. It is indifferent for judges and magistrates; for if they be facile and corrupt, you shall have a servant, five times worse than a wife. For soldiers, I find the generals commonly in their hortatives, put men in mind of their wives and children; and I think the despising of marriage amongst the Turks, maketh the vulgar soldier more base.







Order:



B→ ＿41＿ → ＿42＿ → ＿43＿ → ＿44＿ → ＿45＿ → F







Sample 3



Directions:



You are going to read a text about the tips on books, followed by a list of examples. Choose the best example from the list A-F for each numbered subheading (41-45). There is one extra example which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)



Man may usually be known by the books he reads as well as by the company he keeps; for there is a companionship of books as well as of men; and one should always live in the best company, whether it be of books or of men.







［41］A good book may be among the best of friends.



［42］Men often discover their affinity to each other by the love they have each for a book.



［43］A good book is often the best urn(瓮) of a life enshrining（铭记） the best that life could think out;



［44］Books possess an essence of immortality.



［45］Books introduce us into the best society they bring us into the presence of the greatest minds that have ever lived.



［A］We hear what they said and did; we see them as if they were really alive; we sympathize with them, enjoy with them, grieve with them; their experience becomes ours, and we feel as if we were in a measure actors with them in the scenes which they describe.



［B］The great and good do not die even in this world. Embalmed in books, their spirits walk abroad. The book is a living voice. It is an intellect to which one still listens. Hence we ever remain under the influence of the great men of old. The imperial intellects of the world are as much alive now as they were ages ago.



［C］There is an old proverb, "Love me, love my dog." But there is more wisdom in this:"Love me, love my book." The book is a truer and higher bond of union. Men can think, feel, and sympathize with each other through their favorite author. They live in him together, and he in them.



［D］They are by far the most lasting products of human effort. Temples and statues decay, but books survive. Time is of no account with great thoughts, which are as fresh today as when they first passed through their author's minds, ages ago. What was then said and thought still speaks to us as vividly as ever from the printed page. The only effect of time has been to sift out the bad products; for nothing in literature can long survive but what is really good.



［E］For the world of a man's life is, for the most part, but the world of his thoughts. Thus the best books are treasuries of good words, the golden thoughts, which, remembered and cherished, become our constant companions and comforters. "They are never alone," said Sir Philip Sidney,"that are accompanied by noble thoughts."



［F］It is the same today that it always was, and it will never change. It is the most patient and cheerful of companions. It does not turn its back upon us in times of adversity or distress. It always receives us with the same kindness; amusing and instructing us in youth, and comforting and consoling us in age.



Sample 4



Directions:



You are going to read a list of headings and a text. Choose the most suitable heading from the list A-F for each numbered paragraph (41-45). The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)



Nowadays, as the developments of society progress forward, especially the achievement in the economy and technology, but more and more problems appear. Among these problems, what is the worst belongs to the area of environment.



［A］ It is futile to adjust to the chemicals.



［B］ The history of life on earth has been a history of interaction between living things and their surroundings.



［C］ We have subjected enormous numbers of people to contact with these poisons, without their consent and often without their knowledge.



［D］ During the past quarter century the power to influence the nature has not only become increasingly great but it has changed in character（性质）.



［E］ The rapidity of change follows the impetuous pace of man rather than the deliberate pace of nature.



［F］ It took hundreds of millions of years to produce the life that now inhabits the earth.



41



The new products come from our laboratories in an endless stream; almost five hundred annually find their way into actual use in the United States alone. Among them are many that are used in man's war against nature. Since the mid 1940's over 200 basic chemicals have been created for use in killing insects, weeds, and other organisms described as "pests."



42



Given time not in years but in millennia life adjusts, and a balance has been reached. But in the modern world there is no time.



43



The most alarming of all man's assaults upon the environment is the contamination of air, earth, rivers, and sea with dangerous and even lethal materials. This pollution is for the most part irrecoverable. In this now universal contamination of the environment, chemicals are the sinister partners of radiation in changing the very nature of the world the very nature of its life. Chemicals sprayed on croplands or forests or gardens lie long in soil, entering into living organisms, passing from one to another in a chain of poisoning and death.



44



To a large extent, the physical form and the habits of the earth's vegetation and its animal life have been molded by the environment. Considering the whole span of earthly time, the opposite effect, in which life actually modifies its surroundings, has been relatively slight. Only in the present century has one species man acquired significant power to alter the nature of his world.



45



Radiation is now the unnatural creation of man's tampering with the atom. The chemicals are the synthetic5 creations of man's inventive mind, having no counterparts in nature.











Part C



Directions:



Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHET 2.(10 points)



People born in the autumn live longer than those born in the spring and are less likely to fall chronically ill when they are older, according to an Austrian scientist.（46） Using census data for more than one million people in Austria, Denmark and Australia, scientists at the Max Planck Institute for Demographic Research in the northern German town of Rostock found the month of birth was related to life expectancy over the age of 50. Seasonal differences in what mothers ate during pregnancy, and infections occurring at different times of the year could both have an impact on the health of a newborn baby and could influence its life expectancy in older age. （47）"A mother giving birth in spring spends the last phase of her pregnancy in winter, when she will eat less vitamins than in summer," said Gabriele Doblhammer, one of a team of scientists who carried out the research. （48）"When she stops breastfeeding and starts giving her baby normal food, it's in the hot weeks of summer when babies are prone to infections of the digestive system." In Austria, adults born in autumn (October-December) lived about seven months longer than those born in spring (April-June), and in Denmark adults with birthdays in autumn outlived those born in spring by about four months. （49）In the southern hemisphere, the picture was similar. Adults born in the Australian autumn-the European spring-lived about four months longer than those born in the Australian spring. （50）The study focused on people born at the beginning of the 20th century, using death certificates and census data. Although nutrition at all times of the year has improved since then, the seasonal pattern persists, Doblhammer said.







Section Ⅲ Writing



51. Directions:



You have missed a date of your friend, now you have to write a letter for appologization in about 100 words. and do not need to write the address, you should use the name Li Ming.



52. Directions:



Now more people enjoy buying lottery tickets. Study the following picture carefully and write an article on the topic of Quality Control and Marketing. In your article, you should cover the following points:



（1）describe the phenomenon;



（2）analyze the phenomenon and give your comment on it.



You should write about 160-200 words neatly on ANSWER SHEET 2. (20 points)



（注：本试卷参考答案及解析见《2008年考研英语模拟试卷part.2(参考答案及解析)》）

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