The Time Square Yahoo sign is seen in New York April 7, 2008.

LOS ANGELES, Sept. 11 (Xinhua) -- Yahoo said on Thursday that it is looking to the quickly growing mobile phone market to catch up with rival Google in the online realm, it was reported on Thursday.

"We want to create and enable a mobile ecosystem for billions of users," said Marco Boerries, executive vice president of Yahoo's Connected Life division. "We're turning everyone that uses voice today into a mobile data user."

Yahoo's one Connect service, a social address service that marries a cell phone contacts list with social networks, is premiering on the iPhone and iPod Touch, according to Boerries.

The service, which is available now in the Apple Store, allows users to pull their friends and contacts together into one application, enabling them to communicate via instant messaging, e-mail, text messaging or phone.

The application also lets users get updates and check in on their friends across a variety of social-networking sites, from Facebook and MySpace to Bebo and Twitter.

Yahoo also is expanding a new development language to help developers build applications easily for mobile phones. Using a language called Blueprint, which Yahoo took five years to build, developers can create applications and Web sites at once that will run on a variety of operating systems and devices.

The applications can work through Yahoo's Go mobile information service, or they can be built directly for mobile phones that can handle them.

Yahoo's moves are intended to keep pace with and exceed archival Google. Google is developing its own mobile operating system called Android, which make its first appearance later this year with T-Mobile.