The concierge business for all it is high-priced aura is actually quite mundane. It is about as satisfying the daily needs and whims of the wealthy, from getting concert tickets and restaurant reservations to household staffing and travel bookings.

But one London concierge company is spicing things up a bit. They are touting their all-female and not unattractive staff.

An article in Forbes by Hannah Elliott says Concierge has a 'highly trained force of femmes fatales' who cater to the firm's wealthyclients. 'It's Charlie's Angels meets Miss Moneypenny,' the article says. Or just an army of real-life Bond Girls.

Concierge's customers pay $20,000 a year, plus $80 an hour for the company's services. The Concierge femmes might help 'buy, renovate and decorate a home in the Scottish Highlands or cook brunch for 20 in Ibiza when the private chef shows up drunk,' the article says.

The company only hires female employees because 'women more often possess the skills required to predict and fulfill the most minute client needs,' according to CEO Flora White.

Clients say their appearance doesn't hurt.

'Perhaps this sounds awful but the girls look fantastic,' said India Jane Birley, a Concierge member and daughter of a nightclub mogul. 'If you passed them in the street, you'd say, 'What a nice-looking girl.' They've got nice clothes and are incredibly well-mannered.'

The women also have to be determined. They endure a rigorous interview process that involves time-trials for planning such events as a Napa Valley, Calif., family vacation or a dinner for a VIP. Once hired, their assignments can be challenging. Whether they can survive a pool full of piranhas is unclear. But Philippa Hose, a tall, blonde Concierge employee, had to scale a security fence while wearing a pencil skirt and heels in order to disable a client's alarm system during a storm.

Ms. Hose says she has one main ground rule: never be rude. 'You must be someone who is charming,' she says.

Will the Bond Girl strategy work? Perhaps. These are uncertain times for the increasinglycompetitive concierge business, which exploded during the boom times but now is grappling with a customer base that is increasingly careful about its spending. Any thing that helps a business stand out is, I'm sure, helpful.

But separating the wealthy from their money right now may take more than a pretty face.