An asset swap between Chinese online media companies Hurray Holding Co. and Shanda Interactive Entertainment Ltd. will reshape the companies' focus in China's robust Internet and mobile market.
国在线媒体公司华友世纪(Hurray Holding Co.)与盛大互动娱乐有限公司(Shanda Interactive Entertainment Ltd.)进行资产互换，这将重塑两家公司在中国活力十足的互联网及移动市场的经营重心。
Hurray has agreed to buy Shanda Interactive's online audio business in exchange for about 415.4 million newly issued shares, while selling Shanda Interactive its core recorded music and wireless services business for $36.9 million. The transaction, which is expected to close in the third quarter, will boost Hurray's share count by 19%.
华友世纪已同意新发行约4.154亿股普通股作为对价收购盛大的一项在线音频业务；盛大则以3690万美元作为对价收购华友的核心音乐和无线增值服务业务。交易预计在2010年第三季度完成，交易完成后，华友的股份总数会增加19%。
Companies like Hurray once primarily provided mobile value-added services such as ring tones, but that business has been a rapidly diminishing business in China. Such services providers have altered their business strategies over the years by moving into other forms of digital media distribution, and by extending their reach into new services. Hurray, for example, acquired online video portal Ku6.com last year.
与华友类似的公司起初曾以提供手机铃声等移动增值服务为业，但这种业务在中国迅速减少，近年来，此类业务的提供商已改变了其营运战略，向其它形式的数字媒体发行转变，并进入新的服务领域。华友在去年即收购了在线视频门户网站酷6网(Ku6.com)。
Meanwhile, online media companies like Shanda have been rushing to expand their reach, including into mobile products and services as the number of people who access the Internet through their mobile phones in China continues to increase. As of April, China had 786.5 million mobile subscribers, more than any other nation.
同时，通过手机上网的中国用户持续增长，盛大等在线媒体公司一直赶着扩展业务，包括进军移动产品及服务业。至4月份，中国已有7.865亿移动用户，居全球首位。
'The biggest beneficiary in this deal is [Shanda Interactive],' which is looking to 'diversity the scope of their businesses' and tap into new areas of media, said Guo Chenggang, analyst for research firm Pacific Epoch. Still, the benefits are not likely to be immediate, Mr. Guo said, because it will 'definitely be longer than just a one-to-two-year endeavor.'
研究咨询公司弘亚世代(JLM Pacific Epoch)分析师郭成刚说，这起交易的最大受益人是正在寻求将其业务领域多样化并深入媒体新领域的盛大。但他也说，受益效果不可能马上显现，肯定要经过不只一、两年的努力才行。
Separately, Nasdaq-listed Shanda Interactive posted a 36% drop in first-quarter net profit to 229.6 million yuan from 361 million yuan a year earlier. Revenue for the quarter rose 19% to 1.32 billion yuan. In dollar terms, Shanda Interactive said net profit was $33.6 million, or 48 cents an American depositary share, compared with $52.8 million, or 78 cents an ADS, a year earlier, on revenue of $193.1 million.
具体来说，在纳斯达克(Nasdaq)市场上市的盛大一季度净利润由去年的3.61亿元人民币下滑36%至2.296亿元人民币，收入上涨19%至13.2亿元人民币。以美元计，盛大宣布其净利为3360万美元，其美国存托凭证(American depositary share，ADS)为每股48美分，而去年的净利为5280万美元，合美国存托凭证每股78美分，收入为1.931亿美元。
Loretta Chao / Matt Jarzemsky
- entertainment [,entə´teinmənt]
n.招(款)待；联欢会 (初中英语单词) - distribution [,distri´bju:ʃən] n.分配；分布(状态) (初中英语单词)
- research [ri´sə:tʃ] n.&vi.调查；探究；研究 (初中英语单词)
- expand [ik´spænd] vt.张开；膨胀；扩大 (高中英语单词)
- access [´ækses] n.接近；通路；进入 (高中英语单词)
- pacific [pə´sifik] a.和平的；温和的 (高中英语单词)
- revenue [´revinju:] n.税收；收入 (高中英语单词)
- billion [´biljən] num.万亿 (高中英语单词)
- primarily [´praimərəli, prai´merəli] ad.首先；主要地 (英语四级单词)
- portal [´pɔ:tl] n.(正)门；隧道 (英语四级单词)
- holding [´həuldiŋ] n.保持，固定，存储 (英语六级单词)
- robust [rəu´bʌst] a.强建的；茁壮的 (英语六级单词)
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