Pop singer Madonna is launching her own fashion brand, MG Icon, as part of a joint venture with Iconix Brand Group Inc.

The license and services agreement allows for the use of Madonna's name and personality in connection with apparel, footwear and other products. The entertainer agreed to provide creative services related to development and promotion of the venture's brands.

Separately, MG Icon reached a direct-to-retailagreement with Macy's Inc. for the 'Material Girl' juniorcollection set for introduction during the back-to-school season at about 200 Macy's stores and online. The collection of apparel, footwear, handbags and jewelry is expected to retail at $12 to $40. Growth plans include fragrance as well as expansion into additional Macy's stores. Macy's will be able to launchadditional brands with the joint venture.

Iconix, a brand manager whose holdings include Candie's and Roca Wear, launched five direct-to-retail partnerships in the U.S. last year, while renewing four. MG Icon, also controlled by Madonna's manager, Guy Oseary, will have the ability to acquire brands.

Tess Stynes