Lesson 5： Promotional Activities 促销活动



Lester： As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.

莱司特： 正如你所知，FastTrek 2000预定在下个月推出。我想我们已经解决了所有琐碎的问题。



Helen： Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.

海伦： 太好了。那很重要。品质是广告活动的焦点。如果要让这些适配卡如我们所要的成为摇钱树的话，就不能出乱子。



Lester： Let's go over our promotion plans again.

莱司特： 我们再看一遍我们的促销计画。



Helen： OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.

海伦： 我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经为计算机展在起跑了。



Lester： Good. What about print and radio?

莱司特： 很好，那印刷品和广播呢？



Helen： We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.

海伦： 我们在两家大的商业杂志刊登了全版广告。更重要的是，我们的新闻稿已经全被采纳了。



Lester： Any larger ads?

莱司特： 有再大一点的广告吗？



Helen： Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.

海伦： 有的。我们在三大报的星期天版面放了相同的全版广告。



Lester： Sounds perfect.

莱司特： 听起来很周全。



Helen： But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.

海伦： 不过有时候就是会事与愿违，所以我还有很多其它的妙计。
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