It's a common sense for a salesman that he is supposed to handle all sorts of objections well. The way he handles objections from his customers matters to the success of his career life. The question is: what kind of objections would a salesman meet when promoting products to his customers.
The answer varies from different kinds of the products a salesman sells. For example: a salesman who promotes cosmetics will hear something like "sorry, I've got them; I don't need them; I'm not interested in your products; I only prefer to buy certain brands of cosmetics..." "It's like you are bumping into a solid wall." A salesman told me his feelings on these objections.
The toughest objection I've ever met in my sales career life is the straightforward question "Just tell me the price of your products". I represented FX, which sold/is still selling the most expensive products in OA industry. Therefore, if I just told my customers the prices of FX products directly, I would barely stand a chance to get the order. Because the prices of other brands were/are much lower than mine. That's why some salesmen representing other brands just showed their cheap-cheap-style to their customers, and they would, sometimes, easily get their orders. I'd defeated many of them, and of course, been defeated by them too. It's natural in sales life. I'd got used to the sweet or bitter results already.
The person who gives objections to the salesman also counts. You may still have a chance to win if the objections are given by a normal clerk of a company, unless he/she is one of the relatives or lover of the big boss.
FX told us to "call high", which meant you should always look for the decision makers. Otherwise, you would waste lots of time unnecessarily on selling a product. Talking directly to the boss of a company will shorten the process for both buying and selling. A street-smart salesman knows well about how and when to find those bosses. And they make tremendous deals.
Finally I shall mention how to deal with objections here. It's pretty simple, though. Always ask or guess out what your customers need according to your products. Asking professional and useful questions to them is the smart choice for a salesman. Of course, you need at least have a chance to sit down and start your topics with your customers. That's the priority of all the selling skills.
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