Online retailer Amazon.com Inc. called this holiday season its "best ever," saying Friday that it saw a 17 percent increase in orders on its busiest day - a rare piece of good news in a season that has been far from merry for most retailers, including online businesses.
Amazon customers ordered more than 6.3 million items on Dec. 15, compared with roughly 5.4 million on its peak day last year, the company said. It shipped more than 5.6 million products on its best day, a 44 percent surge over 2007, when it shipped about 3.9 million on its busiest day.
Amazon's best-sellers included the Nintendo Wii game console, Samsung's 52-inch LCD HDTV and Apple Inc.'s iPod touch.
Analysts agreed Amazon's report was good news for the online shopping giant, but they were divided over whether the results indicate strength in online commerce in general.
Forrester Research analyst Sucharita Mulpuru said Amazon's experience shows the current economy is favoring discountretailers, both online and offline. "The Amazon story doesn't surprise me because Amazon has always traditionally been a leader on price, and they're one of the first places consumers go when they're looking for things online," Mulpuru said. "In many ways they're like the Wal-Mart of the online world."
Holiday sales typically account for 30 percent to 50 percent of a retailer's annual total, but rising unemployment, home foreclosures, the stock market decline and other economic worries led many shoppers to slash their shopping budgets this year.
SpendingPulse - a division of MasterCard Advisors - said its preliminary data show that online sales fell 2.3 percent compared with the 2007 holiday season, while retail sales overall fell 5.5 percent to 8 percent, including sales of cars and gasoline. The decline was 2 percent to 4 percent when auto and gas sales are excluded.
Online shopping may have gotten a boost from winter storms during last two weeks before Christmas, which made travel to brick-and-mortar stores more difficult.
And, although Amazon's orders rose, the company didn't say whether orders were, on average, worth more or less than last year. Spokeswoman Sally Fouts said the company would release revenue results in its fourth-quarter earnings report, due in about a month.
But she said this was Amazon's "best season ever."
Orders to Amazon on the peak day of its holiday season have jumped in the double-digit percentage range for at least the past 5 years, according to data released by the Seattle, Wash.-based company since 2002. Last year, Amazon's orders spiked 35 percent to 5.4 million at their peak, from 4 million in 2006.
网络零售业者亚马逊公司周五宣称, 今年的圣诞与新年假期的业绩为历来最亮眼的一次, 订单量相较于以往的最佳记录增长17%--这对于包含网络营销在内的大部份零售商在这一片景气寒冬之中而言, 无异为一项振奋人心的好消息
该公司声称, 相较于去年单日最佳记录大约五百四十万项的订单, 今年十二月十五日的网络订单数窜升超过六百三十万项, 出货超过五百六十万项产品, 与2007年最佳出货记录单日三百九十万项产品相比, 今年激增了44%
亚马逊的畅销产品包含了任天堂Wii游戏机, 三星52寸液晶数字电视以及苹果的iPod拨放机
分析师们也附和亚马逊的说法, 认为这对于亚马逊这位网络零售巨人来说是件好消息, 不过在此信息是否对于整体网络贸易会是项一剂强心针的看法上则看法分歧
福瑞斯特研究机构的分析师苏卡利塔, 穆尔普鲁说, 亚马逊的经验说明, 无论是网络或实体交易, 目前的经济消费型态偏向于折扣零售商. "我对于亚马逊这项成绩并不感到惊讶, 因为传统上亚马逊在价格方面一向居于领先地位, 而亚马逊也是消费者在网络上找寻相关产品时第一个联想到的对象之一＂. 穆尔普鲁说道＂某种程度上, 亚马逊就是网络上的沃尔马＂
圣诞与新年假期间的销售一般占有零售商年度营业额的三到五成, 不过由于近来失业率高涨, 房贷危机, 股市的狂泄与一些经济形势的恶化, 大部份零售商均大幅下调本年度的营业预测
消费脉动--万事达卡顾问部的一个研究部门--发表一份调查报告显示, 相较于2007年的圣诞与年假购物季, 本年度的网络交易量减少2.3%; 而包含车辆与汽油销售在内的整体零售业则下滑5.5% - 8%. 如果不含车辆与汽油的销售在内, 则零售业整体下滑约2% - 4%.
网络交易在圣诞节前两周的亮丽成长或许得利于当时的冬季暴风雪气候, 因为恶劣的天气让消费者视驾车到实体商店采购为畏途.
而且, 尽管亚马逊宣称订单增加, 但却未公布到底是哪些订单, 或是相较于去年到底是营收增加或减少. 发言人赛莉, 福特女士称亚马逊将在一个月内, 也就是第四季的营收报告中公布营收成效
不过她已先行预告, 这是亚马逊历来的最佳销售旺季
根据西雅图一家研究机构自2002年以来的数据显示, 五年来亚马逊在圣诞与新年假期的购物潮的网络订单量均呈两位数的成长. 光是去年, 订单量就从2006年的四百万成长了35%增加到五百四十万
关键字:双语阅读
生词表:
Amazon customers ordered more than 6.3 million items on Dec. 15, compared with roughly 5.4 million on its peak day last year, the company said. It shipped more than 5.6 million products on its best day, a 44 percent surge over 2007, when it shipped about 3.9 million on its busiest day.
Amazon's best-sellers included the Nintendo Wii game console, Samsung's 52-inch LCD HDTV and Apple Inc.'s iPod touch.
Analysts agreed Amazon's report was good news for the online shopping giant, but they were divided over whether the results indicate strength in online commerce in general.
Forrester Research analyst Sucharita Mulpuru said Amazon's experience shows the current economy is favoring discountretailers, both online and offline. "The Amazon story doesn't surprise me because Amazon has always traditionally been a leader on price, and they're one of the first places consumers go when they're looking for things online," Mulpuru said. "In many ways they're like the Wal-Mart of the online world."
Holiday sales typically account for 30 percent to 50 percent of a retailer's annual total, but rising unemployment, home foreclosures, the stock market decline and other economic worries led many shoppers to slash their shopping budgets this year.
SpendingPulse - a division of MasterCard Advisors - said its preliminary data show that online sales fell 2.3 percent compared with the 2007 holiday season, while retail sales overall fell 5.5 percent to 8 percent, including sales of cars and gasoline. The decline was 2 percent to 4 percent when auto and gas sales are excluded.
Online shopping may have gotten a boost from winter storms during last two weeks before Christmas, which made travel to brick-and-mortar stores more difficult.
And, although Amazon's orders rose, the company didn't say whether orders were, on average, worth more or less than last year. Spokeswoman Sally Fouts said the company would release revenue results in its fourth-quarter earnings report, due in about a month.
But she said this was Amazon's "best season ever."
Orders to Amazon on the peak day of its holiday season have jumped in the double-digit percentage range for at least the past 5 years, according to data released by the Seattle, Wash.-based company since 2002. Last year, Amazon's orders spiked 35 percent to 5.4 million at their peak, from 4 million in 2006.
网络零售业者亚马逊公司周五宣称, 今年的圣诞与新年假期的业绩为历来最亮眼的一次, 订单量相较于以往的最佳记录增长17%--这对于包含网络营销在内的大部份零售商在这一片景气寒冬之中而言, 无异为一项振奋人心的好消息
该公司声称, 相较于去年单日最佳记录大约五百四十万项的订单, 今年十二月十五日的网络订单数窜升超过六百三十万项, 出货超过五百六十万项产品, 与2007年最佳出货记录单日三百九十万项产品相比, 今年激增了44%
亚马逊的畅销产品包含了任天堂Wii游戏机, 三星52寸液晶数字电视以及苹果的iPod拨放机
分析师们也附和亚马逊的说法, 认为这对于亚马逊这位网络零售巨人来说是件好消息, 不过在此信息是否对于整体网络贸易会是项一剂强心针的看法上则看法分歧
福瑞斯特研究机构的分析师苏卡利塔, 穆尔普鲁说, 亚马逊的经验说明, 无论是网络或实体交易, 目前的经济消费型态偏向于折扣零售商. "我对于亚马逊这项成绩并不感到惊讶, 因为传统上亚马逊在价格方面一向居于领先地位, 而亚马逊也是消费者在网络上找寻相关产品时第一个联想到的对象之一＂. 穆尔普鲁说道＂某种程度上, 亚马逊就是网络上的沃尔马＂
圣诞与新年假期间的销售一般占有零售商年度营业额的三到五成, 不过由于近来失业率高涨, 房贷危机, 股市的狂泄与一些经济形势的恶化, 大部份零售商均大幅下调本年度的营业预测
消费脉动--万事达卡顾问部的一个研究部门--发表一份调查报告显示, 相较于2007年的圣诞与年假购物季, 本年度的网络交易量减少2.3%; 而包含车辆与汽油销售在内的整体零售业则下滑5.5% - 8%. 如果不含车辆与汽油的销售在内, 则零售业整体下滑约2% - 4%.
网络交易在圣诞节前两周的亮丽成长或许得利于当时的冬季暴风雪气候, 因为恶劣的天气让消费者视驾车到实体商店采购为畏途.
而且, 尽管亚马逊宣称订单增加, 但却未公布到底是哪些订单, 或是相较于去年到底是营收增加或减少. 发言人赛莉, 福特女士称亚马逊将在一个月内, 也就是第四季的营收报告中公布营收成效
不过她已先行预告, 这是亚马逊历来的最佳销售旺季
根据西雅图一家研究机构自2002年以来的数据显示, 五年来亚马逊在圣诞与新年假期的购物潮的网络订单量均呈两位数的成长. 光是去年, 订单量就从2006年的四百万成长了35%增加到五百四十万
关键字:双语阅读
生词表:
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