酷兔英语

如我周三早些时候"报道"过的,雅虎(Yahoo)定于周三晚推出新的公司标识。这个标志性的硅谷互联网品牌上次进行重新设计是在2009年,这次的新标识是在为期30天"标识轮换展示"的最后一天出现的,而之前展示的那些标识雅虎本来也没打算用。


As I reported - in the broadest sense of the word - earlier today, Yahoo was set to unveil its new logo tonight.


最后,失败者的行军结束了,雅虎标识的胜利者诞生——都在我刚刚截屏的画面中,在旧标识旁——比较!对比!——以及两个版本的新标识。


The last redesign of the iconic Silicon Valley Internet brand was in 2009, and this new one came after a forced-fun, 30-day rollout of logos that Yahoo did not plan to use.


新的标识更纤细、干 ,所有的衬线都不见了,长期以来的古怪色调也不见了。突出且实用,有一种Optima字体韵味,相当有棱有角,非常符合雅虎首席执行长梅耶尔(Marissa Mayer)对整洁设计风格的要求。


Finally, the march of losers is over, and here's the winner of Yahoo Logo-palooza in a screenshot I just took, near the old logo - Compare! Contrast! - as well as the logo itself in two versions.


实际上,新的雅虎标识看起来像是一直处于有点 饿的状态,就如同Vogue杂志上的一些超模。雅虎的标识穿着普拉达(Prada)!我打算把它命名为Giselle(我要不要给Giselle一个牛角甜甜圈吃吃?)。


The new logo is slimmer and neat, with all the old serifs gone and minus the longtime whimsical tone. Stark and sensible, with an Optima font flavor, it's very much in keeping with CEO Marissa Mayer's tidy design sensibilities.


继续我们美丽的话题,有人刚刚在推特(Twitter)上向我指出,新的雅虎标识看起来酷似倩碧(Clinique)的标识。(我曾经常用倩碧。)


In fact, the new Yahoo logo kind of looks like it is a little hungry all the time, like some supermodel in a Vogue magazine spread. The Logo wears Prada! (I wonder if I should offer it a cronut?)


确实很像!看看这个。


Keeping with the beauty meme, someone just pointed out to me in a direct message on Twitter that the new Yahoo logo looks a lot like the Clinique logo. (I used Clinique a lot back in the day.)


雅虎首席营销长萨维特(Kathy Savitt)在一篇博客中说,雅虎纤细的新标识将在全球推出。此外,对那些因此感到不安的人,知名的惊叹号依旧保留——在雅虎首页上,惊叹号先是跳来跳去跳几下,然而固定下来,就像是一根会跳舞的香肠,像Snap!的旧标识。此外,颜色仍是紫色,所以放宽心吧。


It does a lot! See here.


这个硅谷互联网巨头正式获救!现在我要去睡觉了。


Yahoo CMO Kathy Savitt said in a blog post that the cronut-deprived logo would roll out globally.


但如果你想对设计过程有更多的了解,这里有一段雅虎制作的视频,不过令人享受的部分在视频的最后。


And, for those who get upset by this kind of thing, the famous exclamation point remains - on the homepage, it leaps around a bit before settling in, a dancing banger, if you will, like the old Snap! logo. And the color is still purple, so breathe.


Kara Swisher