随着中国日渐富裕，该国银行业希望"圈住"更多规模不断壮大的高端客户。其目标群体之一是手头现金充裕、考虑把子女送往国外读大学的家庭。交通银行(Bank of Communications)便是有此打算的银行之一，它希望自己已经找到了一个把握先机的方法。按资产计，交通银行是中国第五大银行。交通银行已与经济学人智库(Economist Intelligence Unit)联手，为那些着急给子女选择合适高校的家长制定了一份指南。指南对全球各地的重要城市进行打分，其依据不仅是教育标准，还有一系列其他因素，如未来就业前景等，从而对该地教育的"划算程度"做出评价。
As China grows wealthier, the nation's banks are looking to lock in more of the expanding pool of high-end customers. One of the targeted groups is families with enough cash on hand to consider a college education abroad for their kids. Bank of Communications, China's fifth largest bank by assets, is one of those banks and it is hoping it has found a way to get to the front of the class.
交通银行和经济学人智库编制了一套名为"海龟指数"的评价系统，"海龟"取"海归"的谐音。
It has teamed up with the Economist Intelligence Unit to create a guide for anxious parents looking for the right university for their son or daughter, rating key cities around the world not only for their educational standards but also on a range of other factors like future employment prospects to assess educational 'bang for the buck.'
交通银行行个人金融业务部总经理陶文说，我们有很多需要这类服务的高端客户，我们希望这个业务发展壮大，为客户在子女教育方面提供更高回报。
The bank and the EIU have put together a rating system which they call the 'Sea Turtle Index' a play on the mandarin Chinese word haigui, which means 'returning from overseas' but also sounds like the word for 'sea turtle.'
陶文拒绝估计有多少客户可能愿意使用他们的高等教育评级服务，但对潜在市场规模进行估计还很初级。据国际教育协会(Institute of International Education)的数据，2011至2012学年，有近20万中国留学生持签证在美国求学，是连续第五年实现20%以上的增幅。
'We've got a lot of high-end customers who need this kind of service,' said Tao Wen, the head of private banking at Bank of Communications. 'We hope this will be a big service and provide a greater return on the education of their children.'
交通银行希望这类量身定制的服务将吸引更多的高价值客户，并使那些已经与该行有业务的客户不会另寻他行。
京公网安备 11011202003401号
