如果你受命去调查一个公司的经营和财务情况，并写一份关于投资建议的调查报告，你会怎么写？下面这篇报告也许能给你帮点忙。
Report on Kellogg Company
To: Related Investors
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.
Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.
Conclusions and Recommendations
The company's financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company's stock would be a very wise investment.
Report on Kellogg Company
To: Related Investors
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.
Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.
Conclusions and Recommendations
The company's financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company's stock would be a very wise investment.
- introduction [,intrə´dʌkʃən]
n.介绍；引言；引导 (初中英语单词) - research [ri´sə:tʃ] n.&vi.调查；探究；研究 (初中英语单词)
- headquarters [´hed,kwɔ:təz] n.总部(署)，司令部 (初中英语单词)
- financial [fi´nænʃəl] a.金融的，财政的 (初中英语单词)
- investment [in´vestmənt] n.投资；(时间等)投入 (初中英语单词)
- advertising [´ædvətaiziŋ] n.广告a.广告的 (初中英语单词)
- program [´prəugræm] n.说明v.为...安排节目 (初中英语单词)
- frozen [´frəuzn] freeze 的过去分词 (初中英语单词)
- previous [´pri:viəs] a.先，前，以前的 (初中英语单词)
- therefore [´ðeəfɔ:] ad.&conj.因此；所以 (初中英语单词)
- related [ri´leitid] a.叙述的；有联系的 (高中英语单词)
- cereal [´siəriəl] n.谷类制食物；谷物 (高中英语单词)
- expand [ik´spænd] vt.张开；膨胀；扩大 (高中英语单词)
- undertaking [,ʌndə´teikiŋ] n.任务；事业；计划 (高中英语单词)
- billion [´biljən] num.万亿 (高中英语单词)
- traditional [trə´diʃənəl] a.传统的，习惯的 (英语四级单词)
- cautious [´kɔ:ʃəs] a.小心的；谨慎的 (英语四级单词)
- experienced [ik´spiəriənst] a.有经验的；熟练的 (英语四级单词)
- strategy [´strætidʒi] n.兵法；战略 (英语六级单词)
- consecutive [kən´sekjutiv] a.连续的；连贯的 (英语六级单词)
- earnings [´ə:niŋz] n.收益；报酬；获得 (英语六级单词)
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