Lonely but hurried New Yorkers can rest easy this Valentine's Day -- the love coach is on her way.

Laurie Davis, 29, founded eFlirtExpert.com to guide the lovelorn through a $4 billion Internet dating industry where quantity doesn't necessarilytranslate into Mr or Mrs Right.

Think of her as the personal fitnessinstructor of the heart.

For $140, Davis will construct clients a profile and send out five messages on dating websites. For $2,500 -- the "VIP" package -- a whole life makeover is offered: "dating management, concierge service, personal shopping."

Davis says: "I become you until you find the perfect gingerbread man."

Client Laura Myers, 38, went for help when her Internet matchmaking attempts resulted in men too old, too young, or with "salaries far below mine."

Her flirt coach is helping her present herself online -- and explain who she's looking for -- more coherently.

Myers says taking advice from a woman a decade younger is a good idea in today's high-tech dating game.

"Last time I was seriously dating someone you didn't have Facebook, you couldn't Google someone, so I do think it's important because it's now such a big part of everyone's life to make sure that you're out there in a positive way."

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(Agencies)