ZURICH, Switzerland - Some people will do anything to appear in the papers. But few have the audacity of a man in Switzerland, who conned one of the country's biggest media companies into publishing a two-page ad he created of himself posing semi-naked beside a bottle of Gucci perfume.

　　近日，瑞士一名男子将自己创作的一则假冒古琦（Gucci）广告刊登在了该国最具影响力的媒体上。在这个横跨报纸两版的"广告"中，该男子以半裸姿态站立在了一瓶古琦香水旁。

　　The man, who claimed to represent the Italian fashion giant, called up the Swiss weekly SonntagsZeitung last week to book the expensive color spread in Sunday's edition, a spokesman for the paper said.

　　瑞士《周日新闻》的一位发言人表示，这名男子于上周以意大利时装业巨头古琦的名义打电话给该报社，买下了这家周报星期日版价格高昂的彩色通栏广告位。

　　Christoph Zimmer told The Associated Press on Tuesday that the man asked for the 60,000-Swiss-franc (about $50,000) bill to be sent to Gucci.

　　《周日新闻》的发言人克里斯托福·齐默尔透露，他们本来应当要求古琦方面支付6万瑞士法郎（约合5万美元）的广告费用，但现在这一帐单就只能由那名男子自掏腰包了。

　　"We've spoken to Gucci and apologized for the mistake," Zimmer said. "We're going to try and get the money back from this guy, but we don't rate our chances."

　　齐默尔说："我们已经同古琦公司进行了沟通，并就此事向对方表示了歉意。我们将会采取行动，力争把应得的钱从那个人手中拿回来，但我们不想对此事最终成功的可能性做出评估。"

　　The Milan, Italy-based Gucci could not be reached for comment.

　　目前，总部位于意大利米兰的古琦公司尚未就此事件发表意见。

　　It wasn't the first time that the mysterious model - a dark, handsome man appearing to be in his late 20s - tried to sneak his way into the limelight.

　　报道说，冒名登广告的那名男子是一名肤色较深、相貌英俊且已年近30的模特。为了能够出人头地，他此前已经不止一次的采用过类似的自我宣传手段了。

　　According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.

　　总部位于苏黎世的《一瞥报》曾报道，这名男子曾经冒用过波多黎各籍歌星Chayanne的名义来预定音乐会演出场地。该报表示，由于他们及时与Chayanne所在的Sony BMG唱片公司进行了联系，所以才幸运的识破了这一骗局。

　　The man is under investigation for alleged fraud, said Meinrad Stoecklin, a spokesman for police in the canton (state) of Basel.

　　瑞士巴塞尔州警察部门的发言人梅恩哈德·施托艾克林表示，该男子目前正在以涉嫌欺诈的名义接受警方的调查。

　　（国际在线独家资讯 张咏 未经允许请勿转载）