Teaching plan
of No.1Middle School


Scientists at Work




Lin Yuan
Mar. 20th 2006.

Topic：
Advertising
Type of lesson：
New lesson
Lecturer：
Zeng weirong





Trinal targets：

1.Language goals：
Understand the development in advertising and the different attitudes towards ads; learn the basic principle of advertising


2. Ability
goals：
To train the ability of seizing information and the use of it; to train the abilities of thinking and solving problems alone


3.Morality
goals：
To train how to analyze different things and have critical attitudes towards anything
Teaching difficult points：
Understanding the related knowledge to ads and training the abilities of analyzing and solving problems.
Teaching key points：
The understanding of the passage and analyzing difficult sentences
Teaching methods：
Student-centered study, practice
Teaching aids：
Multimedia teaching technique, reference materials.
Designing idea：
Fully embody the “student-centered” teaching idea and give them complete autonomy to develop their learning ability.
Periods of lesson：
1 period



Teaching procedures and ways:

Teacher’s activity
Student’s activity
Purpose of design
Step 1 Introduction
Show one picture of ad and introduce the title of the lesson--Advertising


Step2 Pre-reading
The teacher shows students some ads to enjoy and try to get some information about ads

Step3 Reading
1.Show some questions to the students to answer in about 6-7minutes and to understand the whole passage

1)What different reactions towards ads do people have?
2)What is the basic principle of advertising?
3)Why do advertisers work hard to attract people ’attention? And in order to do so, what would they better do?
4)How does advertising help consumers and the companies?
5)What is the most important function of advertising? And from ads, what information can consumers get?
6)Why do the governments use the ad campaigns?
7)How can consumers spot bad ads?
8)What is a “bait-and –switch” ads?
9)How can we protect ourselves from misleading ads?
2.Difficult points

1)Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products.
--help us make informed /
--help to make us informed
Eg. What he did helped him believed.
Making the speech helped the electioneerer known to all us.

2) Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
--arm sb with sth/ fill sb. With sth/
--provide weapon for sb
Eg. The crowd armed themselves with sticks and stones.
She had armed herself with the latest information for the following meeting.
Please arm yourself with high-tech knowledge.
Step 4.homework









This is the trademark of Nike, now please design an advertisement for it with the English languages




Ask some Ss to observe the ad and conclude that the lesson is concerning ads



Get the Ss to master that they should realize that not all ads are useful and good.



Ask the Ss. to learn the passage by themselves and try to answer these questions in 6-7 minutes.





While answering these questions, the teacher will analyzing some sentences






Draw the Ss’ attention to the
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