时下正流行非常短的视频。推特(Twitter)的智能手机应用Vine就很火,这款应用可以拍摄和分享至多六秒的视频。Facebook旗下的图片分享应用Instagram广受欢迎,他们近期也推出了至多15秒的短视频分享功能。这些短视频比传统数字录像省了很多事,后者通常需要耗时数小时在iMovie等软件中进行编辑,长度在15或20分钟甚至更长。不过,即时省力的短视频只能承载有限的内容。它们无法记录整场假日聚会,而是适合抓住日常生活中的那些简短时刻,例如婴儿或宠物卖萌,朋友们耍宝,或只是留存下一个有意义事件的一瞬间。它们就像是动画快照一样。
Very short videos are having their moment. Twitter's Vine smartphone app, which shoots and posts clips of up to 6 seconds, has been a hit. And Instagram, the wildly popular photo-sharing app owned by Facebook, recently added shared video clips, which can last 15 seconds.
如果你可以轻松制作长度适中的视频,可以向受众展示某个值得回忆的活动里足够多的要素,又不至于让分享变得繁琐和艰难,那又会怎样呢?
These clips are
infinitely less work than
traditional digital videos, which often take hours to edit in programs like iMovie and run 15 or 20 minutes or more. But instant, no-work short clips also
conveylimited content. Instead of a whole
holiday gathering, they tend to
capture quick moments during a day, like a baby or pet doing something cute, friends
acting goofy, or just a
glimpse of a more meaningful event. They're like
animated snapshots.
有一些应用可以让你便捷搜集相关照片和视频片段,上传后进行自动视频编辑。然后,在那里进行压缩、添加效果,转化为看起来很专业的视频;长度通常从一分钟到几分钟不等,带有配乐,轻松分享。这些应用可以让你选择风格或视觉主题,制作的视频会和主题及音乐保持一致。
What if you could easily produce videos long enough to show viewers a
decent chunk of a
memorable occasion, yet short enough to avoid being boring and hard to share?
这个星期我测试了两款这样的应用──Magisto和Animoto。两个应用都有iPhone和安卓(Android)版本,也可以通过网络浏览器在PC和Mac上运行。两款应用都有免费版本,以及有更丰富功能的付费版本。
Well, there are services that let you simply gather
relevant photos and video clips, and upload them for automated video editing. There, they get boiled down, enhanced with effects and turned into professional-looking videos typically
lasting from one minute to a few minutes, accompanied by music, and easily shared. These programs let you choose styles, or visual themes, and videos are produced in
accordance with the themes and the music.
我觉得两款应用都不错,但Magisto更容易上手。不过,它提供的选择和控制功能比较少。Magisto专注于基于算法的自动化视频编辑,据称可以寻找出视频中与主题相符的要点或者说情绪。Animoto则提供了更多的个性化功能,有更多种类的风格和更多的手动控制功能,视频主题则主要取决于音乐的选择。
This week, I tested two such services, Magisto and Animoto. Both work on iPhones and Android phones, but also via Web browsers on PCs and Macs. Both offer free versions, as well as paid versions with richer features.
两款软件都有一些不足,但总的来说我更倾向于Magisto。它更省时间,免费版可以处理较长视频。而如果我想要更多控制功能的话,我会使用Animoto。
I found both worked well, but Magisto was easier to use. It, however, offered fewer options and less control. It's focused on automated video editing based on algorithms it claims allow it to deduce the gist, or emotion, of the video, in
accordance with the theme. Animoto offers more customization, with a greater
variety of styles and more
manual controls. It keys its production
mainly from the music you choose.
我用两款应用制作了一些家庭活动的短视频,例如
感恩节晚餐与一场婚礼,两款应用几乎都不费什么时间和精力。视频看起来很专业,看过的人都觉得令人愉悦。
Each has some drawbacks, but I generally preferred Magisto. It took less time and its free
version offers longer videos. I'd use Animoto if I wanted greater control.
两款应用都可以把你的视频存储在它们的服务器上;可以发送链接给特定分组的朋友与家人进行分享。两款应用都可以广泛分享到Facebook、推特以及其他社交网站上。但两者本身都不是社交网站。两个应用都提供了经授权的音乐,或者让你上传自己的音乐。
With each service, I was able to make short videos of family events like Thanksgiving dinner and a wedding, which took almost no effort and time. The videos looked
professional and
pleasing to people with whom I shared them.
Magisto发布于2012年,可以免费制作至多1分15秒的视频。付费版价格是每月五美元或者每年18美元,可以制作最长两分半钟的视频。
Both services store your videos on their servers. Both allow you to share your videos by sending links to select groups of friends and family. They also allow you to share videos more widely on Facebook, Twitter and other social networks. But neither is a social
network itself. Both offer either music they've licensed or allow you to upload your own.
Animoto是在2007年推出的,最早是用于利用图片制作幻灯片。免费版只可以编辑30秒视频,付费版价格是每月五美元或每年30美元,可以制作最长10分钟的视频。但该公司表示,通常的视频时长在二至三分钟。Animoto还为婚礼摄像师等专业人士提供了价格更贵的套餐,可以处理更长时间的视频。
Magisto, which launched in 2012, makes videos of up to one minute and 15 seconds long free of charge. A paid
version costs $5 a month or $18 a year for videos of up to 21/2 minutes.
我用网络浏览器和iPhone应用测试了两款应用,编辑了活动短视频。我用电子邮件把链接发给亲朋好友,也测试了上传到Facebook。
Animoto, which has been around since 2007 (it started out as a way to make slide shows from photos), gives you just 30-second videos free and charges $5 a month, or $30 a year, for videos of up to 10 minutes long, though the company says average projects are two to three minutes. Animoto also has costlier plans with longer durations for professionals like
wedding photographers.
Magisto有着漂亮简洁的界面,有明确的指示步骤和按键标出"下一步",当你完成后会显示"结束"与"完成"。和Animoto一样,Magisto的自动处理需要数分钟时间在其服务器上生成短片,然后在短片完成后通过电子邮件通知你。
I used short video clips of events and tried each service in a Web browser and via iPhone apps. I emailed links to friends and family and did test posts to Facebook.
我用Magisto完成的短片看起来不错,没有粗劣感。这个应用可以对照片进行平移和缩放,将色彩转变为黑白,以创意方式展示你的视频。举例来说,你可以快速重复关键部分,或暂停视频,再配上快门声音,就好像是正在快照的效果。我尤其喜欢自己用歌曲"爱之殿堂"(Chapel of Love)做配乐的一段婚礼视频。
Magisto has a beautiful, clean interface, with clearly labeled steps and buttons that say 'Next,' and, when you're done, 'It's a Wrap!' and 'You're Done.' Like Animoto, the automated process takes a few minutes to produce the movie on its servers and
notify you by email when your movie is ready.
Magisto的主要缺点是它只提供了11种主题,我觉得它们要么太特定要么太普通,和我的视频不相配。该公司表示,他们正在添加更多的主题。而且,iPhone版还有一个巨大的赞助商举办比赛的弹出广告。
My finished Magisto movies looked good and weren't cheesy. The service adds panning and zooming to photos, changes from color to monochrome, and creatively shows your video clips-for instance, quickly repeating key sections, or stopping the videos to make it look like a photo is being snapped, complete with a
shutter sound. I especially liked one
weddingproject I did accompanied by the song 'Chapel of Love.'
Animoto的上手时间较长,部分原因是我认为其界面较难看懂,还因为它要我选择使用视频片段的哪一部分。Animoto在完成的短片中,只会使用你每段视频的10秒长度,在这些片段中加入你生成的图片和文字。默认情况下,Animoto会选择你生成视频的前10秒部分。
But Magisto's main
drawback is that it only offers 11 themes and I found these either too
specific or general to match my projects. The company says it's adding more themes. Also, the iPhone
version is marred by a giant pop-up ad for a
sponsorrunning a contest.
但Animoto并没有明确标注出每一步的步骤。尤其是当你完成后,它不会提示你短片已经完成,正在服务器上进行处理,而只有一个按键告诉你可以预览视频。
Animoto took longer to use,
partly because I found its interface harder to decode, and
partly because it let me choose which parts of my video clips it would use. Animoto only uses 10 seconds of each of your clips in its finished movie, interspersing these segments with photos and text you create. By default, it takes the first 10 seconds you create.
但Animoto也有Magisto不具备的功能,例如可以添加字幕和44种风格。其中包括了"空气"与"火"等诸多适用于更多视频的常用风格。
But Animoto doesn't work in a clear step-by-step fashion. In particular, when you're done, instead of
saying the movie is completed and being processed on the server, it merely has a
buttonsaying you can preview the video.
我觉得自己用Animoto编辑的短片赏心悦目,但比Magisto的视频要显得基础一些。同一个婚礼视频片段,Animoto处理的看起来不那么有趣,更像是加了一些效果的幻灯片。
But Animoto has features Magisto lacks, like the
ability to add text frames and 44 styles. These included many general ones, like 'Air' and 'Fire,' that would work with more projects.
但你的体会可能有所不同,而且你的素材可也许会比较适合两者中的某一个应用。总之,这两款应用都不错;如果你想要的比Vine或Instagram更多,我建议你可以试试这两款应用,比完整的视频编辑应用省事。
I found my Animoto movies were pleasant, but a bit more basic than the Magisto examples. The same
wedding looked less interesting and more like a slide show with some effects in Animoto.