By SUZANNE VRANICA
今年美国国家橄榄球联盟年度冠军赛"超级碗"(Super Bowl)决赛电视直播的30秒广告时段收费约380万美元,轻而易举地成为美国有史以来最昂贵的电视广告。然而对商家来说,购买这一重大赛事的电视广告时段可能是最有效率的媒体宣传手段。
At about $3.8 million for a 30-second spot, an ad on this year's Super Bowl was easily the most
expensive ad buy on television. For marketers, though, buying a spot during the big game may be the most
efficient media play on Madison Avenue.
之所以这么说,观看这场比赛的庞大观众人数还只是一部分原因。尼尔森公司(Nielsen)提供的数据显示,有1.1亿人观看了去年的"超级碗"决赛。
That's only
partly because of the huge
audience for the game