Selling to China's diverse 1.34 billion has long been a challenge for many companies, but the difficulties are mounting as China's population of consumers divides even further along class lines.
怎样把东西卖给中国13.4亿背景各不相同的消费者，很久以来一直是许多公司面临的一个挑战，而随着中国消费者的阶层分野进一步拉开，各公司面临的困难正变得越来越大。
According to new research from consultancy McKinsey & Co., a dichotomy is widening between a group of wealthier, younger consumers who want indulgent products that express individuality and a group of poorer consumers who are just now beginning to buy goods they want, not just those they need for basic living.
咨询公司麦肯锡(McKinsey & Co.)的最新研究结果显示，年轻、富裕消费者与相对较穷的消费者之间出现了越来越大的差异。前者想要购买能够表达个性、让自己获得享受的产品，而后者才刚刚开始购买他们渴望得到、而不仅是维持基本生活所需的产品。
A set of big-city shoppers
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