Google Inc.'s new Nexus 7
tablet is the same size and price as Amazon.com Inc.'s Kindle Fire, but it costs a bit more to build.
谷歌公司(Google Inc.)新推出的Nexus 7平板电脑和亚马逊公司(Amazon.com Inc.)的Kindle Fire大小一样,价格相同,但其生产成本却比Kindle Fire高一点。
Research firm IHS iSuppli took apart the Nexus 7 to analyze its components and found the
hardware costs $151.75 for the low-end, eight-gigabyte model, a slim
margin given the device's $199 sale price.
为了分析其零部件成本,研究机构IHS iSuppli将Nexus 7进行拆解,结果发现低配置8G版本Nexus 7的硬件成本达到151.75美元。鉴于其售价只有199美元,谷歌的利润空间很小。
But the 16 GB model, which sells for $249, costs only $7.50 more to build for a total of $159.25, the difference being the price of memory chips inside.
但售价249美元的16G版本的硬件成本只比8G版本的高出7.50美元,为159.25美元。二者的差别在于内存芯片的价格不同。
Andrew Rassweiler, who leads the teardown team at IHS iSuppli, reckons that Google will break even on the 8 GB model but turn a tidy profit on the 16 GB model.
IHS iSuppli硬件拆解团队的负责人拉斯维勒(Andrew Rassweiler)认为,谷歌在8G版本的销售上只能做到盈亏平衡,但通过16G版本的销售能够实现可观的利润。
'Like Apple, Google realizes it can boost its profit
margin by
offering more memory at a stair-step price point,' Mr. Rassweiler said.
拉斯维勒表示,像苹果一样,谷歌意识到它可以通过阶梯定价的方式向用户提供更多内存,以此来提高利润率。
All told, IHS iSuppli figures Nexus 7's 8 GB
version costs about $18 more to make than the Kindle Fire, which only comes in one
version with 8 GB of memory.
总的算来,IHS iSuppli估计8G版Nexus 7的生产成本比Kindle Fire大约高出18美元。Kindle Fire只推出8G内存一种版本。
But that difference could change soon. Amazon is slated to debut a new Kindle Fire with a better, and likely more expensive, display.
但这种差异可能很快就会改变。亚马逊公司计划推出新一代Kindle Fire,其显示屏质量更好,可能也会更贵。
By comparison, Apple Inc.'s least-expensive
version of the new iPad with 16 GB of memory sells for $499 and costs about $316 to make, according to a
previous IHS iSuppli estimate.
相比之下,据IHS iSuppli此前估算,苹果公司最便宜的16G新iPad售价也要499美元,其生产成本约为316美元。
The Nexus 7 cost
estimate is about $30 lower than an early
estimate put out last month by another
research firm, UBM TechInsights. However, UBM's
estimate was made without having first obtained the
hardware for analysis.
与另一家研究机构UBM TechInsights上个月给出的成本估算价相比,IHS iSuppli这次给出的Nexus 7估算价大约要低30美元。但UBM是在没有拿到样机进行分析的前提下给出估算价格的。
The Nexus 7 is similar to Amazon's Kindle Fire
tablet in many respects, but it also has a few more
robust features.
Nexus 7在很多方面同亚马逊公司的Kindle Fire类似,但前者还是有一些更为强大的功能。
For one thing, the Nexus 7 has a Tegra 3 processor from Nvidia Corp. as its main computing engine. It is a four-core chip, meaning it has four main processing brains, two more than the Kindle Fire's processor from Texas Instruments Inc. TI, however, supplied two chips for the Nexus 7, one a power-management chip, the other a low-voltage transmitter.
首先,Nexus 7内置英伟达(Nvidia Corp.)生产的Tegra 3处理器作为其主要计算引擎。这是一款四核芯片,意味着这款芯片拥有四个主要处理器核心,比Kindle Fire内置的德州仪器公司(Texas Instruments Inc.)所产处理器多出两个处理器核心。不过德州仪器公司也为Nexus 7提供两种芯片,一种是电源管理芯片,另一种是低电压变送器。
The Nexus 7, manufactured by Asustek Computer Inc. for Google, also has a higher-resolution display at 1,280 pixels high by 800 pixels wide, versus 1,024 by 600 for the Kindle Fire.
Nexus 7由华硕电脑有限公司(Asustek Computer Inc.)为谷歌生产,其显示屏分辨率高于Kindle Fire,前者为1280x800,后者仅为1024x600。
Mr. Rassweiler said the display uses a technology known as in-plane switching, andadded $38 to the
hardware cost of the Nexus 7, versus $35 for the display in the Kindle Fire.
拉斯维勒表示,Nexus 7所用的显示屏采用了一种名为"横向电场效应显示"(in-plane switching,即IPS硬屏)的技术,其硬件成本也因此增加了38美元。而Kindle Fire所使用的显示屏成本只有35美元。
The Nexus 7 also has a camera that added $2.50 in cost, and which the Kindle Fire lacks.
Nexus 7还配有摄像头,其成本因此增加2.50美元。而Kindle Fire则没有摄像头。
And the Nexus 7 has a chip from NXP Semiconductors NV that supports near-field communications, a close-range wireless technology that is intended for wireless
commerce transactions. Broadcom supplied GPS
receiver chips to support mapping functions.
Nexus 7还配有一块恩智浦半导体公司(NXP Semiconductors NV)生产的芯片,可以支持近场通信。近场通信是一种近距离无线技术,可以用于无线商务交易。博通公司(Broadcom)向Nexus 7提供GPS接收芯片,以支持Nexus 7的地图功能。