Mark Cuban has 335,000 friends on Facebook and 760,000 followers on Twitter. Monday, the Internet billionaire and owner of the Dallas Mavericks basketball team will test just how friendly those fans are.

Mr. Cuban has written a 30,000-word e-book, 'How to Win at the Sport of Business: If I Can Do It, You Can Do It.' Culled from blog postings Mr. Cuban has made over the years about his business career, it will be available for $2.99 through online digital-book retailers. To drive sales, Mr. Cuban plans to tap all his online followers.

'All I have to do is get them to pay attention and hit a link,' he said, estimating that his blog posts attract anywhere from 50,000 to one million readers.

Publication of the book shows how the growing popularity of e-books, and the rise of social media, is altering the publishing landscape. Mr. Cuban, who made his fortune selling a company to Yahoo Inc., said that over the years he has been offered a 'ton of money' to write his life story. He always said no, unwilling to take on the requirements associated with traditional publishing.

'I wasn't up for doing a bookstore tour, nor did I like the financial risk reward of promoting a physical book,' said Mr. Cuban, via email. But this book is being published through Diversion Books, a digital publisher owned by his literary agent, Scott Waxman. Mr. Waxman declined to discuss financial details.

Whether Mr. Cuban's work will generate big sales isn't a slam dunk. Much of 'How to Win at the Sport of Business' already has appeared online free so it is unclear how many readers will be willing to pay for it.

Mr. Cuban, who said he has refocused the work, isn't worried. Asked how many copies he would like to sell, Mr. Cuban responded: 'As many as people want to buy. Which is hopefully one billion copies.'

Most writers want their readers to pore over every word. Mr. Cuban, though, feels differently. 'Don't feel you have to read it like a book,' he writes in the book's foreword. 'Use it as a way to get fired up. A way to get motivated.'

Mr. Cuban said he is also hoping for reader feedback. He provides his email address in the foreword and urges his readers to write to him. He adds that the chances of a response 'will certainly improve if you tell me how brilliant you found all of this.'

Jeffrey A. Trachtenberg

• career [kə´riə] n.经历；生涯；职业 (初中英语单词)
• available [ə´veiləbəl] a.可用的；有效的 (初中英语单词)
• anywhere [´eniweə] ad.无论何处；任何地方 (初中英语单词)
• financial [fi´nænʃəl] a.金融的，财政的 (初中英语单词)
• reward [ri´wɔ:d] n.&v.报答；报酬；奖赏 (初中英语单词)
• physical [´fizikəl] a.物质的；有形的 (初中英语单词)
• literary [´litərəri] a.文学(上)的 (初中英语单词)
• willing [´wiliŋ] a.情愿的，乐意的 (初中英语单词)
• brilliant [´briliənt] a.灿烂的；杰出的 (初中英语单词)
• popularity [,pɔpju´læriti] n.普及；流行；名望 (高中英语单词)
• landscape [´lændskeip] n.风景；景色；风景画 (高中英语单词)
• publisher [´pʌbliʃə] n.书籍出版者；发表者 (高中英语单词)
• billion [´biljən] num.万亿 (高中英语单词)
• differently [´difrentli] ad.不同地，有差别地 (高中英语单词)
• response [ri´spɔns] n.回答；响应 (高中英语单词)
• dallas [´dæləs] n.达拉斯 (英语四级单词)
• unwilling [ʌn´wiliŋ] a.不愿意的；不情愿的 (英语四级单词)
• traditional [trə´diʃənəl] a.传统的，习惯的 (英语四级单词)
• diversion [dai´və:ʃən] n.转移；消遣 (英语四级单词)
• generate [´dʒenəreit] vt.创造；发生；引起 (英语四级单词)
• twitter [´twitə] vi.(鸟)吱吱叫 n.鸟鸣 (英语六级单词)
• hopefully [´həupfəli] ad.抱着希望地 (英语六级单词)