Advertisements depict gender bias while promoting products. Looking at merchandise displays in any mall will reveal that a picture of a juvenile lad would be near construction equipment while an ad for perfume would likely show a female. The drawback of this seemingly innocent way of displaying merchandise is that they tend to affirm the bias of the individuals who design them. This is a serious flaw. Maybe the intent was not to be exclusive but that is the end result of the message that is evoked, whether subliminal or overt. An alternate way of viewing the world, with either both genders portrayed or neither with the items, may seem bizarre but marketing specialists have been applauded for making the effort to do so. The hypothesis has been suggested that if this practise were widespread it would facilitate a change for the better in the values that are embedded in our society. When you read a biography in a newspaper in a metropolitan area, you will find that different words are used to describe males and females. In almost any literary work, personal appearance is seldom mentioned when describing males, but commonly used when a female is the subject of the article. Forms of address that are considered proper to use are also discriminatory. Males are always referred to as Mr. (except a very young lad might be addressed as Master). There are several forms of abbreviations to use before the name of a female. It is permissible to use Mrs., Miss, or Ms. The choice of abbreviation is by personal preference of the person being addressed but they have different meanings. Mrs. is used to signify a married woman. Miss means an unmarried or single woman. Ms. could mean either and is the choice of many women because it does not reveal their marital status. How strange that society feels it is necessary to be able to deduce a woman's marital status from her name by providing this form of definitive identification. A man could be married or could be a bachelor and one is not able to ascertain his marital status from his name. Why, then, is it necessary to differentiate between a woman who is married and one who is not? Many of the cases of sexual harassment that are dealt with in corporations are a result of stereotyping. Usually the person who is the alleged harasser is a male who supervises females. Males have been taught by society that they are the privileged gender and have power over any female. This is the basis behind most incidents of harassment. How strange that intelligent men feel entitled to take advantage of females in a subordinate position. To heighten awareness, forums or symposiums are held to enlighten people about the importance of using inclusive language but may people still resist changing. Some people are determined that the word man also includes woman. Sometimes the meaning does incorporate women and sometimes it doesn't. However, many woman insist that they are never quite sure of the meaning and suggest that the word humanity should be used instead when the intended meaning is both men and women and then there would be no confusion. It is incomprehensible to others why they refuse to change. A booklet or pamphlet is available for reference in most work places to help people use inclusive language in any writing in the workplace. Some government offices have produced a leaflet that can be used by companies that do not have the impetus or the resources to design their own. Studies about gender differences have suggested a hypothesis that females have better verbal skills, while males excel at tasks requiring the ability to visualize. Conclusions of many of the studies have proved it invalid and found instead the differences between the genders to be almost nil. There are, however, notable differences between individuals regardless of their gender. The absurd criterion for judging a person's ability based on their gender needs to be abolished. Until this is seen as being abnormal, the attempt to updated attitudes without removing the underlying cause of the societal values will be useless. |