his business. A
critic, or a dark conjuration of
critics, may
damage him at will and to the
extent of their power, and he has
no
recourse but to write better books, or worse. The law will do
nothing for him, and a boycott of his books might be preached
with
immunity by any class of men not
liking his opinions on the
question of
industrialslavery or antipaedobaptism. Still the
market for his wares is steadier than the market for any other
kind of
literary wares, and the prices are better. The
historian, who is a kind of
inferiorrealist, has something like
the same steadiness in the market, but the prices he can command
are much lower, and the two branches of the novelist's trade are
not to be compared in a business way. As for the essayist, the
poet, the traveller, the popular
scientist, they are
nowhere in
the
competition for the favor of readers. The reviewer, indeed,
has a pretty steady call for his work, but I fancy the reviewers
who get a hundred dollars a thousand words could all stand upon
the point of a
needle without crowding one another; I should
rather like to see them doing it. Another gratifying fact of the
situation is that the best
writers of
fiction who are most in
demand with the magazines, probably get nearly as much money for
their work as the
inferior novelists who outsell them by tens of
thousands, and who make their
appeal to the
innumerablemultitudeof the less educated and less
cultivated buyers of
fiction in
book-form. I think they earn their money, but if I did not think
all of the higher class of novelists earned so much money as they
get, I should not be so invidious as to single out for reproach
those who did not.
The difficulty about
payment, as I have hinted, is that
literature has no
objective value really, but only a subjective
value, if I may so express it. A poem, an essay, a novel, even a
paper on political
economy, may be worth gold
untold to one
reader, and worth nothing
whatever to another. It may be
precious to one mood of the reader, and
worthless to another mood
of the same reader. How, then, is it to be priced, and how is it
to be fairly marketed? All people must be fed, and all people
must be clothed, and all people must be housed; and so meat,
raiment, and shelter are things of
positive and
obviousnecessity, which may fitly have a market price put upon them.
But there is no such
positive and
obvious necessity, I am sorry
to say, for
fiction, or not for the higher sort of
fiction. The
sort of
fiction which corresponds to the
circus and the variety
theatre in the show-business seems
essential to the spiritual
health of the masses, but the most
cultivated of the classes can
get on, from time to time, without an
artistic novel. This is a
great pity, and I should be very
willing that readers might feel
something like the pangs of
hunger and cold, when deprived of
their finer
fiction; but
apparently they never do. Their dumb
and
passive need is apt only to
manifest itself negatively, or in
the form of
weariness of this author or that. The
publisher of
books can
ascertain the fact through the declining sales of a
writer; but the editor of a magazine, who is the best
customer of
the best
writers, must feel the market with a much more delicate
touch. Sometimes it may be years before he can satisfy himself
that his readers are sick of Smith, and are pining for Jones;
even then he cannot know how long their mood will last, and he is
by no means safe in cutting down Smith's price and putting up
Jones's. With the best will in the world to pay
justly, he
cannot. Smith, who has been boring his readers to death for a
year, may write to-
morrow a thing that will please them so much
that he will at once be a prime favorite again; and Jones, whom
they have been asking for, may do something so uncharacteristic
and alien that it will be a flat
failure in the magazine. The
only thing that gives either
writerpositive value is his
acceptance with the reader; but the
acceptance is from month to
month
whollyuncertain. Authors are largely matters of fashion,
like this style of
bonnet, or that shape of gown. Last spring
the dresses were all made with lace berthas, and Smith was read;
this year the
butterfly capes are worn, and Jones is the favorite
author. Who shall
forecast the fall and winter modes?
XII.
In this
inquiry it is always the author rather than the
publisher, always the
contributor rather than the editor, whom I
am
concerned for. I study the difficulties of the
publisher and
editor only because they
involve the author and the
contributor;
if they did not, I will not say with how hard a heart I should
turn from them; my only pang now in scrutinizing the business
conditions of
literature is for the makers of
literature, not the
purveyors of it.
After all, and in spite of my vaunting title, is the man of
letters ever a business man? I suppose that,
strictly speaking,
he never is, except in those rare instances where, through need
or choice, he is the
publisher as well as the author of his
books. Then he puts something on the market and tries to sell it
there, and is a man of business. But
otherwise he is an artist
merely, and is
allied to the great mass of wage-workers who are
paid for the labor they have put into the thing done or the thing
made; who live by doing or making a thing, and not by marketing a
thing after some other man has done it or made it. The quality
of the thing has nothing to do with the economic nature of the
case; the author is, in the last
analysis, merely a workingman,
and is under the rule that governs the workingman's life. If he
is sick or sad, and cannot work, if he is lazy or tipsy and will
not, then he earns nothing. He cannot
delegate his business to a
clerk or a
manager; it will not go on while he is
sleeping. The
wage he can command depends
strictly upon his skill and
diligence.
I myself am neither sorry nor
ashamed for this; I am glad and
proud to be of those who eat their bread in the sweat of their
own brows, and not the sweat of other men's brows; I think my
bread is the sweeter for it. In the
meantime I have no blame for