Shopping can make you happy, a study has found.
Treating yourself to something nice at the shops
apparently has a "lasting
positiveimpact on mood" and leaves "few if any
negativeemotional side-effects".
Researchers conducted hundreds of interviews at shopping centers as well as ask shoppers to keep diaries of their buying habits, moods and any purchases they regretted.
Those who said they were in a bad mood on their way into a shop were more likely to
indulge in an
impulse buy.
Some 62 per cent said they had bought something to cheer themselves up while 28 per cent said it was a form of celebration.
Selin Atalay and Margaret Meloy, the authors of the study, Retail therapy: A strategic effort to improve mood, said retailers could learn from the findings.
英国《每日邮报》21日报道:研究发现,购物可以使人快乐。
享受商店里一些美好的物品显然可以给情绪带来"持久的积极影响"和"较少的负面影响"。
研究人员在购物中心做过数百个采访,并要求购物者记录下他们的购物习惯、心情和任何让他们买回来感到后悔的物品。
那些怀着糟糕心情走进商场的人说,他们好像更容易冲动消费。
62%的人说他们买了一些可以让他们感到愉快的东西,28%的人把购物当成是庆祝的一种方式。
《购物疗法:改善情绪的战略性尝试》一书的作者赛林•阿特利和玛格丽特•美罗利说,小商贩们或许也可以从中学到一些。