products, we should ask ourselves: "what do customers need which they do not already have?" and "in what form would they prefer the goods (or services) which they are persistently missing?". We need to approach these problems sensitively by conducting market research. In fact a business can only survive if it is able to anticipate the needs of consumers and continue to do so.

Task Sheet 3


A: What's important when selecting a job to apply for?


B: What's important when choosing a magazine to buy regularly?


C: What's important when choosing a business book to study from?



Task Sheet 4


A: What's important when giving a presentation?


We should first pay attention to the types of our audiences. Generally speaking our audiences can be divided into several types during the presentation. Some audiences are experts in the sub-area we are talking about, some are experts in the general area, and others know little or nothing. Therefore when we give the presentation, Most audiences should be addressed in layers. That is to say we must decide who is most important to us. For example, we can pitch the body to experts, but make the forecast and summary accessible to all. Thus we can ensure everyone during the presentation is satisfied to get what they want and they will all regard our presentation fruitful and effective.


B: What's important when choosing a business course to attend?


Considering the type of the course and deciding which type suits you is very important when you choose a business course to attend. You should first consider the type, namely the session format when choosing sessions to attend. Conferences typically offer a variety of session formats--such as presentations, workshops, demonstrations, and progressions that each require or invite different levels of attendee participation. Therefore, you should first examine the types of sessions at the conference, and choose ones that suit your preferences and needs.


Deciding the appropriate type in advance can help you find out what prerequisite knowledge you need for each session, and you can do your homework ahead of time, if necessary. You will get more out of a session if you have the knowledge base expected, rather than trying to catch up during the session itself.


C: What's important when choosing a language course?

Length of course is one of the most important considerations in choosing a language course.

When we attend a language course, assimilating new information, repetition and reinforcement are imperative for us. Therefore we need much more time and opportunities to think out questions or do tasks. A course at appropriate length also can give us opportunities to reinforce or correct our own errors and work out solutions.

Another reason for a language course to have an appropriate length is that if the course is too
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