copy sold, and pay all the costs of
publication himself. The
book is to be retailed for a dollar and a half, and the
publisheris very well pleased with a new book that sells fifteen hundred
copies. Whether the author has as much reason to be so is a
question, but if the book does not sell more he has only himself
to blame, and had better pocket in silence the two hundred and
twenty-five dollars he gets for it, and bless his
publisher, and
try to find work somewhere at five dollars a week. The
publisherhas not made any more, if quite as much as the author, and until
a book has sold two thousand copies the division is fair enough.
After that, the heavier expenses of manufacturing have been
defrayed, and the book goes on
advertising itself; there is
merely the cost of paper, printing,
binding, and marketing to be
met, and the
arrangement becomes fairer and fairer for the
publisher. The author has no right to
complain of this, in the
case of his first book, which he is only too
grateful to get
accepted at all. If it succeeds, he has himself to blame for
making the same
arrangement for his second or third; it is his
fault, or else it is his necessity, which is practically the same
thing. It will be business for the
publisher to take
advantageof his necessity quite the same as if it were his fault; but I do
not say that he will always do so; I believe he will very often
not do so.
At one time there seemed a
probability of the enlargement of the
author's gains by
subscriptionpublication, and one very
well-known American author prospered fabulously in that way. The
percentage offered by the
subscription houses was only about half
as much as that paid by the trade, but the sales were so much
greater that the author could very well afford to take it. Where
the book-
dealer sold ten, the book-agent sold a hundred; or at
least he did so in the case of Mark Twain's books; and we all
thought it
reasonable he could do so with ours. Such of us as
made experiment of him, however, found the facts illogical. No
book of
literary quality was made to go by
subscription except
Mr. Clemens's books, and I think these went because the
subscription public never knew what good
literature they were.
This sort of readers, or buyers, were so used to getting
something
worthless for their money, that they would not spend it
for
artisticfiction, or indeed for any
fiction all, except Mr.
Clemens's, which they probably
supposed bad. Some good books of
travel had a measurable success through the book agents, but not
at all the success that had been hoped for; and I believe now the
subscription trade again publishes only compilations, or such
works as owe more to the skill of the editor than the art of the
writer. Mr. Clemens himself no longer offers his books to the
public in that way.
It is not common, I think, in this country, to publish on the
half-profits
system, but it is very common in England, where,
owing probably to the
moisture in the air, which lends a fairy
outline to every
prospect, it seems to be
peculiarly alluring.
One of my own early books was published there on these terms,
which I accepted with the insensate joy of the young author in
getting any terms from a
publisher. The book sold, sold every
copy of the small first
edition, and in due time the
publisher's
statement came. I did not think my half of the profits was very
great, but it seemed a fair division after every imaginable cost
had been
charged up against my poor book, and that frail
venturehad been made to pay the expenses of
composition, corrections,
paper, printing,
binding,
advertising, and
editorial copies. The
wonder ought to have been that there was anything at all coming
to me, but I was young and
greedy then, and I really thought
there ought to have been more. I was disappointed, but I made
the best of it, of course, and took the
account to the junior
partner of the house which employed me, and said that I should
like to draw on him for the sum due me from the London
publishers. He said, Certainly; but after a glance at the
account he smiled and said he
supposed I knew how much the sum
was? I answered, Yes; it was eleven pounds nine shillings, was
not it? But I owned at the same time that I never was good at
figures, and that I found English money
peculiarly baffling. He
laughed now, and said, It was eleven shillings and nine pence.
In fact, after all those
charges for
composition, corrections,
paper, printing,
binding,
advertising, and
editorial copies,
there was a most
ingenious and
whollysurprisingcharge of ten
per cent.
commission on sales, which reduced my half from pounds
to shillings, and handsomely increased the
publisher's half in
proportion. I do not now
dispute the justice of the
charge. It
was not the fault of the half-profits
system, it was the fault of
the glad young author who did not
distinctly inform himself of
its
mysterious nature in agreeing to it, and had only to reproach
himself if he was finally disappointed.
But there is always something disappointing in the
accounts of
publishers, which I fancy is because authors are strangely
constituted, rather than because
publishers are so. I will
confess that I have such inordinate expectations of the sale of
my books which I hope I think
modestly of, that the sales
reported to me never seem great enough. The
copyright due me, no
matter how handsome it is, appears deplorably mean, and I feel
impoverished for several days after I get it. But then, I ought
to add that my balance in the bank is always much less than I
have
supposed it to be, and my own checks, when they come back to
me, have the air of having been in a
conspiracy to
betray me.
No, we
literary men must learn, no matter how we boast ourselves
in business, that the
distress we feel from our
publisher's
accounts is simply idiopathic; and I for one wish to bear my
witness to the
constant good faith and uprightness of
publishers.
It is
supposed that because they have the affair
altogether in
their hands they are apt to take
advantage in it; but this does
not follow, and as a matter of fact they have the affair no more
in their own hands than any other business man you have an open
account with. There is nothing to prevent you from looking at
their books, except your own innermost
belief and fear that their
books are correct, and that your
literature has brought you so
little because it has sold so little.
The author is not to blame for his
superficialdelusion to the
contrary, especially if he has written a book that has set
everyone talking, because it is of a vital interest. It may be
of a vital interest, without being at all the kind of book people
want to buy; it may be the kind of book that they are content to
know at second hand; there are such fatal books; but
hearing so
much, and
reading so much about it, the author cannot help hoping
that it has sold much more than the
publisher says. The
publisher is
undoubtedly honest, however, and the author had
better put away the comforting question of his integrity.
The English writers seem largely to
suspect their
publishers (I
cannot say with how much reason, for my English
publisher is
Scotch, and I should be glad to be so true a man as I think him);
but I believe that American authors, when not flown with
flattering reviews, as largely trust
theirs. Of course there are
rogues in every walk of life. I will not say that I ever
personally met them in the
flowery paths of
literature, but I
have heard of other people meeting them there, just as I have
heard of people
seeing ghosts, and I have to believe in both the
rogues and the ghosts, without the
witness of my own senses. I
suppose, upon such grounds
mainly, that there are wicked
publishers, but in the case of our books that do not sell, I am
afraid that it is the graceless and inappreciative public which
is far more to blame than the wickedest of the
publishers. It is
true that
publishers will drive a hard
bargain when they can, or