1.Focus on the user and all else will follow
From its inception,Geogle has focused on providing the best user experience possible. While many companies claim to put their customers first,few are able to resist the inception to make small sacrifices to increse shareholder value. Google has steadfastly refused to make any change that does not offer a benefit to the users who come to the site: The interface is clear and simple;Pages load instantly; Placement in search results is never sold to anyone; Advertising on the site must offer
relevant content and not be a disraction;By always placing the interests of the user first,Geogle has built the most loyal audience on the web. And that growth has come not throught TV ad campaigns,but through word of mouth from one satisfied user ro another.
2.It's best to do one thing really,really well/
Google does search. With one of the world's largest research groups focused
exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we've been able to solve complex issues and provide continuous improvements to a service already considered the best on the web at making
finding informationa fast and seamless experience for millions of users.Our dedications to improving search has also allowed us to apply what we've
learned to new products, including Gmails, Google Desktop, and Google Maps.
3.Fast is better that slow
Google believes in instant gratification.You want answers and you want them right now.Who are we to argue?Google may be the only company in the world whose stated goal is to have users leaves its websites as quickly as possible. By
shaving everu excess bit and byte from our pages and increasing the
efficiency of our serving
environment, Google has broken its own speed records time and again.Other assumed large servers were the fastest way to handle
massive amounts of data. Google wrote new algorithems that proved there were no limits. And Google continues to work on making it all go even faster.
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